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TAB2023

August 2-3

JW Marriott

Downtown Austin

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Paul has been with Nielsen for 17 years. Paul leads the Local Media Client Solutions team of 40+ talented professionals who are singularly focused on serving the needs and growth opportunities of Nielsen’s Local TV, Cable & Print clients. His passion for Local Media, data driven insights & helping clients succeed are at the core of his daily work. Change & disru ption is accelerating everywhere… across Consumers, Viewers, the TV industry and Local Media Measurement. However, with change comes opportunity for those with a vision of “What’s Next”. Nielsen delivers “One Measurement Truth” to help our clients navigate a dramatically changing environment & grow their business with insights driven by science.

Following a college internship at a local radio station in Des Moines, Paul was drawn into the Local Media business. Watching how it all comes together… Music, Sales, Programming & Promotion engaged his passions for media sales & helping businesses succeed. Sales & Client Service positions followed at Verance & Arbitron in San Francisco & Los Angeles. During this time, Paul traveled extensively throughout the Western US calling on radio stations from Anchorage to San Diego.

Although raising a family in West Los Angeles was an unexpected outcome 27 years ago, Paul & his wife are fortunate to have developed strong relationships with local community & educational leaders. Friday night high school football, basketball & performing arts events keep his family very active throughout the year.

Paul holds a Bachelor of Arts degree in Journalism/Mass Communications from Drake University, Des Moines, IA where one of his two sons is attending school.

Catch Paul at the following:

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Paul Lefort

TAB2023

August 2-3

JW Marriott

Downtown Austin

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Paul has been with Nielsen for 17 years. Paul leads the Local Media Client Solutions team of 40+ talented professionals who are singularly focused on serving the needs and growth opportunities of Nielsen’s Local TV, Cable & Print clients. His passion for Local Media, data driven insights & helping clients succeed are at the core of his daily work. Change & disruption is accelerating everywhere… across Consumers, Viewers, the TV industry and Local Media Measurement. However, with change comes opportunity for those with a vision of “What’s Next”. Nielsen delivers “One Measurement Truth” to help our clients navigate a dramatically changing environment & grow their business with insights driven by science.

Following a college internship at a local radio station in Des Moines, Paul was drawn into the Local Media business. Watching how it all comes together… Music, Sales, Programming & Promotion engaged his passions for media sales & helping businesses succeed. Sales & Client Service positions followed at Verance & Arbitron in San Francisco & Los Angeles. During this time, Paul traveled extensively throughout the Western US calling on radio stations from Anchorage to San Diego.

Although raising a family in West Los Angeles was an unexpected outcome 27 years ago, Paul & his wife are fortunate to have developed strong relationships with local community & educational leaders. Friday night high school football, basketball & performing arts events keep his family very active throughout the year.

Paul holds a Bachelor of Arts degree in Journalism/Mass Communications from Drake University, Des Moines, IA where one of his two sons is attending school.

Catch Paul at the following:

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David Chipman

TAB2023

August 2-3

JW Marriott

Downtown Austin

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David Chipman has a lifelong career in the radio industry, starting when he was a teenager. Today, he is a Senior Vice President and Sales Director at Nielsen, a leading global provider of critical media information and analytics around consumer behavior. In this role, Chipman oversees several regional sales teams, covering more than 100 different metros, including three of the top five markets and 19 PPM markets.

He began his research career at Arbitron in 2001 as a Senior Account Manager for the Mid-Atlantic region. In 2007, he was promoted to Regional Manager, Director of Sales, and then VP/Sales Director when Nielsen acquired Arbitron in 2013 and now in his current role as Senior Vice President/Sales Director in 2015.

Prior to media research, he spent 19 years in the local radio industry in Utah, beginning as an on-air personality. Following his introduction to radio, he advanced to marketing leadership for several years before discovering his true acumen in broadcast sales. After numerous years selling radio, he started advancing through radio sales leadership.

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