Bill Urciuoli is the Chief Technology Officer at McGarrah Jessee (McJ), the independent creative company known for building fanaticism for brands like Whataburger, YETI, Academy Sports + Outdoors, and Shiner Beer.

He leads the agency’s converged media, data, and technology group, building the data operating system, identity and measurement infrastructure, and custom tools that power McJ’s creative campaigns.

A researcher and marketing-science innovator by training, Bill continues to pursue the art of turning data and measurement into impact, translating signals to drive business decisions clients can leverage for growth.

Prior to McJ, he spent his career at WPP’s Eicoff, rising to SVP of Analytics & Innovation, where he modernized the agency’s media offering and built its data and business-transformation capabilities. .