Cindy Shekoski is the Media Director leading broadcast at McGarrah Jessee (McJ), an independent creative company known for building fanaticism for brands like Whataburger, YETI, Academy Sports + Outdoors, and Shiner Beer.

She oversees the agency’s broadcast investment practice, negotiating, buying, and stewarding video and audio across linear TV, radio, and streaming. Prior to McJ, Cindy spent her career at Kelly Scott Madison, the Chicago-based independent media agency, where she rose from senior planner to Associate Director of Video & Audio.

A sought-after industry voice, she has spoken at the MediaPost TV & Video Insider Summit, the Oklahoma Association of Broadcasters Convention, and the Texas Association of Broadcasters Show, where she shares perspective on navigating TV and audio investment in a rapidly fragmenting landscape.