Kalahari Resorts & Conventions
Round Rock, TX

Ally Hugg is the Executive Director of Media at McGarrah Jessee (McJ), the independent creative company known for building fanaticism for brands like Whataburger, YETI, Academy Sports + Outdoors, and Shiner Beer.

She leads McJ’s media discipline across planning, buying, optimization, and reporting, with an omnichannel team of specialists spanning OOH, broadcast, digital, search, social, and beyond. She has built media strategy for clients across retail, CPG, financial services, and food & beverage, powering award-winning creative campaigns.

Her approach is guided by two beliefs: media is creative and creative is media, and media runs on data. It’s a philosophy that shows up in how McJ is built, with the media discipline sitting within the technology department, reporting into the Chief Technology Officer — underscoring that modern media strategy is inseparable from the digital landscape, measurement, and signals behind it.

In 15 years at McJ, Ally has risen from PR and social strategist to executive director — giving her a fluency across paid, owned, and earned media that few leaders can claim. Fittingly, her love of media doesn’t clock out at 5: she spends her free time consuming it in every form, from movies to live shows in the Live Music Capital of the World to virtual reality with friends.

Kalahari Resorts & Conventions
Round Rock, TX

Bill Urciuoli is the Chief Technology Officer at McGarrah Jessee (McJ), the independent creative company known for building fanaticism for brands like Whataburger, YETI, Academy Sports + Outdoors, and Shiner Beer.

He leads the agency’s converged media, data, and technology group, building the data operating system, identity and measurement infrastructure, and custom tools that power McJ’s creative campaigns.

A researcher and marketing-science innovator by training, Bill continues to pursue the art of turning data and measurement into impact, translating signals to drive business decisions clients can leverage for growth.

Prior to McJ, he spent his career at WPP’s Eicoff, rising to SVP of Analytics & Innovation, where he modernized the agency’s media offering and built its data and business-transformation capabilities. .

Kalahari Resorts & Conventions
Round Rock, TX

Cindy Shekoski is the Media Director leading broadcast at McGarrah Jessee (McJ), an independent creative company known for building fanaticism for brands like Whataburger, YETI, Academy Sports + Outdoors, and Shiner Beer.

She oversees the agency’s broadcast investment practice, negotiating, buying, and stewarding video and audio across linear TV, radio, and streaming. Prior to McJ, Cindy spent her career at Kelly Scott Madison, the Chicago-based independent media agency, where she rose from senior planner to Associate Director of Video & Audio.

A sought-after industry voice, she has spoken at the MediaPost TV & Video Insider Summit, the Oklahoma Association of Broadcasters Convention, and the Texas Association of Broadcasters Show, where she shares perspective on navigating TV and audio investment in a rapidly fragmenting landscape.

Kalahari Resorts & Conventions
Round Rock, TX

Steve Laukhuf is a native Texan who was born and raised on a ranch near Holliday, Texas. He began his broadcasting career in 1983 at KKQV-FM and KTRN-AM in Wichita Falls, where he worked in promotions, on-air, and radio sales. His career has taken him to San Antonio, Waco, back to Wichita Falls as Station Manager, and ultimately to ownership of a group of stations in the Nacogdoches-Lufkin markets.

Today, Steve is Owner and CEO of the Cowboy Broadcasting Network, which includes KRXT-FM, named the 2025 Texas Country Music Association Terrestrial Radio Station of the Year. He is also the founder and CEO of One Voice Communications, Inc., an award-winning marketing and communications firm based in Williamson County. His diverse media career has also included television and serving as publisher of the Round Rock Leader.

Steve has earned numerous advertising industry and community awards and has been featured in several national trade publications. Outside of broadcasting, he raises Longhorn cattle on his Double S Ranch in Lee County, serves on multiple boards and community organizations, and is passionate about rodeo, the western lifestyle, and developing the next generation of agricultural leaders.

As host of the daily Hometown Highlights radio program, Steve interviews more than 30 local guests each week on a wide range of rural topics. His passion for local media led him back to community broadcasting, where he continues to deliver an authentic local entertainment experience for Central Texans.

Kalahari Resorts & Conventions
Round Rock, TX

After serving in the United States Air Force, Monte Clair began a career in the automotive industry that has spanned nearly 28 years.  Starting in the service department, he worked his way through every level of dealership operations, earning leadership positions through dedication, hard work, and a commitment to continuous growth before ultimately serving as General Manager at Superior Subaru in Pearland, Texas.

Monte’s experience across both Variable and Fixed Operations gives him a unique, comprehensive understanding of dealership performance, profitability, and team development. Having personally worked in virtually every department, he brings a practical, hands-on perspective that allows him to connect authentically with employees at all levels. His leadership style is rooted in empathy, accountability, and credibility, built on firsthand knowledge of the challenges and opportunities team members face every day.

Known for developing strong teams and fostering a culture of excellence, Monte is passionate about helping employees reach their full potential while driving operational success throughout the organization.

Outside of his professional career, Monte has been married for 32 years and is the proud father of two children and grandfather of five grandchildren.