Author: Sydney Herrmann

LumenServe

Kalahari Resorts & Conventions
Round Rock, TX

Corporate Information

Web: www.lumenserve.com
Phone: 512-580-4600
Address: 4818 East Ben White Blvd. #107
Austin, TX 78741
United States

We Handle FAA Tower Lighting, So You Don’t Have To.

Get peace of mind from LumenServe: Full-service obstruction lighting, monitoring, compliance, and maintenance with our Tower Lighting as a Service (TLaaS®).
LumenServe created TLaaS® to eliminate everything that makes tower lighting painful. Instead of buying, maintaining, and managing lighting yourself, we do it for you. With TLaaS®, we install industry-leading LED lighting, maintain all the equipment, monitor your towers 24/7, file FAA NOTAMs on time, perform federally required onsite lighting inspections, and handle repairs when things fail. You get guaranteed compliance, uptime, and peace of mind without capital costs or emergency invoices.

If you already have operational lights, but don’t want to deal with compliance and monitoring, we created Peace of Mind Compliance Package (POM)
Keep Your Existing Lighting System. Simplify Compliance, Monitoring, and Repairs
Keeping up with tower lighting compliance requirements is critical, but it shouldn’t consume your team’s time and attention. LumenServe’s POM Package helps you stay on top of monitoring, inspections, reporting, and ongoing system support for your existing lighting system. When issues are identified, we provide repair estimates and can use our experienced field crews to order parts and perform repairs on a time-and-material basis.

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iMedia Software LLC

Kalahari Resorts & Conventions
Round Rock, TX

Corporate Information

Web: https://www.imedia.software/
Phone: (888) 665-0501
Address: 732 S 6TH ST #8153
Las Vegas, NV 95945
United States

iMedia Software is a broadcast technology company specializing in automation, logging, and multimedia production solutions for radio stations, TV networks, and podcast studios. With over two decades of deployment across North America, iMedia’s product suite includes iMediaTouch (on-premise radio automation), iMediaLogger, iMediaTraffic, iMediaSales, iMediaNews, and iMediaCam. iMediaCam is iMedia’s flagship growth product — a broadcast-grade multi-camera solution designed for radio stations and media organizations expanding into video content. Featuring live multi-camera switching, automated production workflows, and studio-quality output, iMediaCam enables broadcasters to produce professional video for on-air, streaming, and digital platforms without dedicated video staff. iMedia Software serves clients across the United States and Canada, with a focus on delivering enterprise-grade broadcast tools scaled for small and mid-market stations.

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Cuez

Kalahari Resorts & Conventions
Round Rock, TX

Corporate Information

Web: https://cuez.app/
Phone: +32 16 84 19 42
Address: Sluisstraat 79 003
Leuven, Vlaams-Brabant 3000
Belgium

Cuez is a cloud-based story-centric NRCS, rundown, and no-code automation platform for live entertainment and news programs. Cuez recently won an IAMT Impact award with Storydesk, is a modern newsroom solution built for collaborative, live editorial work. Paired with a collaborative rundown and no-code automation engine that connects and controls any device via API or MOS, Cuez offers a full end-to-end production solution, from story creation and AI fact-check to air.

The Cuez software suite is used by leading broadcasters across news, entertainment, and live events worldwide. The product’s impact has been recognized multiple times by winning several awards, including the IAMT Impact Award, Broadcast Tech Innovation Award, and TVBEurope Best in Market Award. For more information, visit cuez.app.

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Jimmy Steal

Kalahari Resorts & Conventions
Round Rock, TX

Music did not just shape my career. It saved my life.

Growing up in New York City, music was the thing that lit the way forward when not much else did. That is not a metaphor. It is the reason I have spent my entire career trying to give that feeling back to as many people as possible. Every decision I have made as a programmer, a leader, and a fan has been rooted in that simple debt I feel to music and the artists who make it.

 I am a music geek. Full stop. Pre-streaming, I had 25,000 MP3s. I subscribe to multiple RSS feeds, I follow emerging artists obsessively, and in just the last year alone I have been in the crowd for Parker McCollum, George Strait, Billie Eilish, Chappell Roan, Chris Stapleton, Jelly Roll, Dua Lipa, The Eagles, Benson Boone, Peter Gabriel, Billy Joel, Sigur Ros, The National, Dasha, Dalton Domino, Rob Baird, Them Dirty Roses, the Windy City Smoke Out, and more. I show up because I love it. That never changed.

 What That Passion Looks Like In Practice

 That same obsession is what I bring to every brand, every team, and every market I have worked in. As VP of Programming overseeing 33 music brands across America, including stations in New York and Los Angeles, I have had the privilege of working across every major music format. But the titles and the markets are not the story. The people and the outcomes are.

 At Power 106 in LA, I personally programmed the station and oversaw the production of Powerhouse. At HOT 97 in New York, one of the most scrutinized and competitive radio environments in the world, I helped lead a team that built and sustained one of the most iconic brands in the history of urban radio. Summer Jam was not just a concert. It was a cultural event that defined what artist-driven radio could be at its very best.

Back in 2012, we put Kendrick Lamar on the headliner stage at our Power 106 SXSW event. At that point, most programmers had not caught up yet. We had, because we were paying attention.

Most recently, I returned WTMX Chicago, known as The MIX, to number one in the 25-54 demographic. The way we got there is the part I am most proud of. I hired a morning talent who had never hosted a radio show, did a complete rebrand of the station, and trusted the process. That is the kind of move that only works when you have a team that believes in the vision and leaders who are not afraid to take a swing for the right reasons.

 During Lollapalooza 24, we were on the ground presenting new artist showcases featuring Dasha and Knox, because that is where the culture is being written in real time and that’s exactly where we want to be.

 How I Actually Work With People

 The LinkedIn recommendations are worth reading, not because of what they say about me, but because of what they reveal about how the work actually gets done. None of these wins happened alone. I have spent my career identifying talent others overlooked, coaching people who had more potential than opportunity, and building teams that trusted each other enough to do bold things in brutally competitive markets.

I am not a top-down leader. I have zero pride of authorship. If your idea is better, we use your idea. My job is to create an environment where the best thinking wins, and then to make sure we execute it better than anyone else in the market.

 I have built and marketed multi-platform features like New @ 2, Leak of the Week, and The New Music Club, all hosted by top tier talent and all built around the idea that passion is what generates revenue. I have executed label-partnered events featuring Kanye and Post Malone, and release launches for Taylor Swift, Coldplay, and Adele. The thread connecting all of it is the same: find what people love, find the talent who can deliver it authentically, and build something that earns loyalty in a world where attention is the scarcest resource there is.

 Where I Am Now

 After six great years in Chicago, my wife Julie and I made the move to New Braunfels, Texas in 2025 to be closer to our kids, Ally in Austin and Dylan in San Antonio. We landed in one of the most vibrant and underappreciated music communities in the country, and we could not be happier about it. We are out regularly catching local Texas artists like Ty Myers, Shelby Stone, Dallas Burrow, Dalton Domino, and Parker McCollum, among others.

In a world where every listener has every song in their pocket, the brands and platforms that win are the ones built on genuine connection, trusted voices, and programming that actually means something to the people consuming it. That is the problem I know how to solve, and it is the work I do. If you are building something and you need a collaborator who has seen what works at the highest level and still shows up every day as a fan first, well, that’s me…

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Jeff Schmidt

Kalahari Resorts & Conventions
Round Rock, TX

Jeff Schmidt has been called a difference maker a coach, mentor, and teacher who doesn’t just change how people sell…he changes how they think.

Most sales teams don’t have a performance problem they have a thinking problem, and that’s exactly what Jeff has been solving for more than 40 years.

As Senior Vice President of Professional Development at the RAB, Jeff works with sales teams and leaders around the world to transform how they think, communicate, and perform.

Before stepping into this role, Jeff lived it. From his early days on-air to roles as a seller, sales manager, market manager, and executive, he has worked in the trenches, in the boardroom, and in the C-suite experiencing firsthand the moments where results actually matter.

Jeff often jokes that his mom wanted him to be a preacher or a lawyer…so he became a salesperson which explains a lot about how he shows up today.

What keeps Jeff relevant and in demand is his relentless commitment to learning. He’s a student of the business, constantly reading, studying trends, and embracing new technology, including artificial intelligence, to understand where the world is going and how to help others stay ahead of it.

Jeff doesn’t just present he engages. Through conversation, interaction, and real-world application, he brings ideas to life in a way that’s authentic, practical, and immediately usable.

In fact, people who attend Jeff’s sessions often say, “I will never be the same after this class.” That’s the impact. Jeff has an uncanny ability to simplify the complex, connect on a human level, and turn ideas into action.

At the core of his work is a powerful mission: to help people believe in themselves, build confidence in their abilities, and achieve even greater levels of success.

His philosophy is simple: you don’t change results by pushing harder you change results by thinking differently. Jeff lives that philosophy every day: Think Big. Make Big Things Happen.

Read more about Jeff

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JB Hager

Kalahari Resorts & Conventions
Round Rock, TX

JB started in radio as part of the Kidd Kraddick morning show out of Dallas. While Kidd was sitting out a 2 year non-compete, JB produced the morning show at KNIX Phoenix and remotely launched with Kraddick. Bitboard online networks for radio talent and Morning Mouth Magazine.

JB returned to Dallas after the launch of KHKS (Kiss-fm) Dallas to produce and cohost.

He went on to Host the acclaimed JB and Sandy Morning show at Mix 94.7 in Austin for 18 years. JB and Sandy also launched Bikes for Kids which did over 2 million dollars and 20k bikes for kids in Central Texas.

While doing morning radio, JB would write for local magazines including a monthly column in Austin Woman that ran monthly for a decade.

He also found the online music series, www.onairstreaming.com, and co-founded a social video app, Ferris, later sold to Tinder.

For 8 years, JB has been co-hosting and producing THEMOVE Cycling with Lance Armstrong. A podcast that cracks the top 5 in sports podcast annually during the Tour de France and has reached #1 in sports podcast on numerous occasions.

JB has also done freelance podcast consulting and production including working with Podjourney Ai, which is part of Gemini XIII.

In April 2026, JB and Sandy reunited on the legendary KVET-Fm for mornings in Austin Texas.

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Ciro Aloisio Noronha, Ph.D.

Kalahari Resorts & Conventions
Round Rock, TX

Dr. Ciro Noronha holds BS and MS degrees in Electrical Engineering from Instituto Tecnologico de Aeronautica, Brazil, and a Ph.D. in Electrical Engineering from Stanford University. He has worked in compressed video over IP since 1995.  Dr. Noronha has previously held engineering management positions at Optivision, SkyStream, Tandberg Television and Ericsson, having led the development of several compression and networking products, including encoders, decoders, transcoders, gateways, and multiplexers.  In 1999 and 2001, he had appointments as Consulting Professor at the Electrical Engineering Department at Stanford University.  Dr. Noronha was one of the founders of ImmediaTV Corporation, acquired by Cobalt Digital in 2016 and is currently Chief Technology Officer at Cobalt Digital.  Dr. Noronha is the author or co-author of many academic papers and has seven issued patents.  Dr. Noronha is the editor for the Reliable Internet Stream Transport (RIST) series of Technical Recommendations from the Video Services Forum, as well as the President of the RIST Forum.

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Chris Del Conte

Kalahari Resorts & Conventions
Round Rock, TX

Chris Del Conte is a proven, well-regarded and nationally recognized athletics administrator who has a long history of leading highly successful athletic departments. In his eighth year at UT and 20th as an athletics director overall, Del Conte has strong ties to the Lone Star State, having spent a dozen years at TCU and Rice before taking over leadership of Texas Athletics on December 9, 2017. His 31 years of experience as a collegiate administrator are wide-ranging and far-reaching with previous stops at Arizona, Washington State and Cal Poly. Texas Athletics has had tremendous success during his tenure, winning 16 NCAA team titles and recording 15 NCAA runner-up finishes for a total of 31 NCAA Championship top-2 finishes. During his time at UT, the Longhorns have also posted, an additional 14 third-place finishes as well as a total of 63 top-5 and 90 top-10 team showings at the NCAA Championships, along with 88 Conference Championships (73 Big 12/13 SEC/1 CSCA/1 MPSF). The Longhorns won a league-best eight SEC Championships (twice as many as any SEC program) in their first year in the conference in 2024-25. The staggering team performances include back-to-back College Football Playoff semifinal appearances from football in 2023 & 2024 (only school to advance to the CFP the past two seasons), advancing to the NCAA Final Four in Women’s Basketball in 2025 and 2026 as well Elite Eight appearances by both Men’s and Women’s Basketball, while also winning a Softball Women’s College World Series Championship in 2025 and advancing to the College World Series in baseball three times during his tenure. Volleyball, Men’s Swimming and Diving, Women’s Tennis and Rowing have all earned back-to-back national titles in his time at UT. All those accomplishments were topped off by claiming the coveted LEARFIELD Directors’ Cup as the nation’s top all-around, all-sports program in back-to-back years in 2020-21 & 2021-22 and 2024-25 to make it for of the past five years overall. UT snapped Stanford’s streak of 25-straight years winning that coveted trophy in 2020-21, joining the Cardinal as the only program to claim it in consecutive years whey UT repeated as winners in 2021-22 and again in 2024-25. After Stanford claimed the title by the narrowest of margins in 2022-23, the Longhorns reclaimed the nation’s all-sports supremacy crown in 2023-24 then repeated in 2024-25. Including a tightly contested runner-up finish in 2022-23, the Longhorns have finished in the top-5 of the Directors’ Cup standings in each of Del Conte’s eight years leading the Longhorns program. He’s redefining fan engagement and the atmosphere at Longhorn sporting events with enhancements like Bevo Blvd., Longhorn City Limits and Smokey’s Midway on Football gamedays, while also spearheading numerous facility upgrade and development projects designed to keep Texas at the forefront of college athletics. The Longhorns state-of-the-art South End Zone project at DKR-Texas Memorial Stadium opened in 2021 while the recently opened and spectacular Moody Center for Men’s and Women’s Basketball was completed for the 2022-23 season. Texas also broke ground on construction of a new Football Indoor Training Facility in the fall of 2024 and is in the midst of some additional renovations & upgrades and DKR-TMS.

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Chris Day

Kalahari Resorts & Conventions
Round Rock, TX

Chris Day is the Director of Field Operations and Estimating, bringing more than 20 years of specialized field experience in the tower industry.

He began his career with Precision Communications and advanced to a Crew Foreman over the remainder of his field career.

Throughout his years in the field, Chris oversaw numerous complex installation projects with consistent high-quality results.

In his current role, Chris now supports key operational initiatives, applying his extensive broadcast expertise to ensure accurate proposals, planning, execution and high quality project outcomes.

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Beth Mann

Kalahari Resorts & Conventions
Round Rock, TX

Beth Mann determined early in life that broadcasting would be her lifelong career. 

She received her B.A. from the University of Kentucky and her Master’s degree from Western Kentucky University.  She spent 10 years in television and has over 30 years of radio experience. 

Beth is the Owner/President of Ham Broadcasting Co., made up of 14 radio stations and a very successful digital operation, including KBA’s Best Digital Product, YourSportsEdge.com, four out of five years. 

Her stations proudly display three Marconi awards for the best Small Market Station in the Nation.  In 2013, WKDZ earned the coveted Crystal Award for the nation’s best in community service.  The Edge Media Group launched a statewide radio network in March of 2020 with the first program, Travelin’ the Bluegrass, being aired on over 100 Kentucky stations. 

Beth is a recipient of the Kentucky Broadcasters’ Mic Award and a member of the Kentucky Broadcasters Hall of Fame. She is Past President of Kentucky Broadcasters’ Association, and currently serves on the board.  She is also a board member of RAB and a proud member of the International Broadcasters Idea Bank.

She owns WEKT, WKDZ, WKDZ-FM, WHVO, WPKY, WFMW & WKTG in Elkton, Cadiz, Hopkinsville, Princeton, and Madisonville, Kentucky.

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