Author: Sydney Herrmann

Comrex Corporation

Kalahari Resorts & Conventions
Round Rock, TX

Corporate Information

Web: www.comrex.com
Phone: 978-784-1776
Address: 19 Pine Rd.
Devens, MA 01434
United States

Comrex designs and builds equipment that uses the most advanced available technology to connect broadcasters with their audiences. We strive to build reliable, user-friendly tools that engineers can trust to work, even during complicated broadcasts. Our goal is to make it easy for broadcasters to create the programming they care about.   Since our incorporation in 1961, Comrex has been in the vanguard of technical development, making use of new and innovative technologies for radio and television well before they hit the mainstream. Our ACCESS and BRIC-Link IP audio codecs make use of sophisticated audio transmission technology to ensure reliable broadcasts over challenging IP data networks. We then evolved our CrossLock tools to handle the unique demands of transmitting video, with the development of our LiveShot IP video technology. Throughout it all, we have continued to refine our telephone hybrid technology with products like VH2 and STAC VIP.

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VoiceInteraction

Kalahari Resorts & Conventions
Round Rock, TX

Corporate Information

Web: https://www.voiceinteraction.ai/
Phone: (164) 675-5980
Address: 600 3rd Avenue, 2nd floor
New York, NY 10016
United States

VoiceInteraction develops proprietary speech processing technology for real-time and recorded speech workflows.

Since 2008, we have built our own speech recognition technology and the products that run on top of it. Our systems support live captioning, automated transcription, media monitoring, broadcast compliance, content processing, and contact center analytics.

VoiceInteraction is designed for organizations that need reliable, accurate, and controllable speech systems in daily operation. Our products support multilingual processing, domain-specific vocabularies, integration with existing workflows, and on-premises deployment when data control and security are required.

We work with broadcasters, media organizations, enterprises, public institutions, and contact centers worldwide.

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Broadfield Distributing Inc.

Kalahari Resorts & Conventions
Round Rock, TX

Corporate Information

Web: https://www.broadfield.com/
Phone: (800) 634-5178
Address: 179 Liberty Ave
Mineola, NY 11501
United States

Broadfield has been in the video business since 1980 and has grown with the changes in the industry. When resellers call our knowledgeable sales team about digital video and live production products, they are guaranteed up to the minute information and pricing.

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Greenville Media

Kalahari Resorts & Conventions
Round Rock, TX

Corporate Information

Web: https://www.greenvillemedia.com
Phone: (864) 385-4862
Address: 31 Boland Court
Greenville, SC 29615
United States

Greenville Media is a family owned business providing professional broadcast audio video solutions for Broadcasters across the USA. Greenville Media began in 2004 to provide churches and TV stations with professional audio video solutions. Mark and Carrie Finney of Greenville Media have a vision for building lasting relationships with customers and offering knowledgeable service and training. Now, with over 20 years of broadcast experience, Greenville Media continues to save customers money and provide users the training needed to maximize the effectiveness of their equipment.

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Suitelife Systems/NFB Consulting

Kalahari Resorts & Conventions
Round Rock, TX

Corporate Information

Web: https://new.suitelifesystems.com/
Phone: (310) 526-3425
Address: 2501 E 28th Street, Suite 111
Signal Hill, CA 90755
United States

We design and deliver enterprise monitoring platforms that give organizations complete visibility and control across distributed facilities and remote sites. Axess centralizes complex systems into a single operational view, enabling faster decisions, fewer outages and higher operational efficiency.

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Wohler Technologies

Kalahari Resorts & Conventions
Round Rock, TX

Corporate Information

Web: www.wohler.com
Phone: (510) 870-0827
Address: 1280 San Luis Obispo Avenue
Hayward, CA 94544
United States

We Handle FAA Tower Lighting, So You Don’t Have To.

Get peace of mind from LumenServe: Full-service obstruction lighting, monitoring, compliance, and maintenance with our Tower Lighting as a Service (TLaaS®).
LumenServe created TLaaS® to eliminate everything that makes tower lighting painful. Instead of buying, maintaining, and managing lighting yourself, we do it for you. With TLaaS®, we install industry-leading LED lighting, maintain all the equipment, monitor your towers 24/7, file FAA NOTAMs on time, perform federally required onsite lighting inspections, and handle repairs when things fail. You get guaranteed compliance, uptime, and peace of mind without capital costs or emergency invoices.

If you already have operational lights, but don’t want to deal with compliance and monitoring, we created Peace of Mind Compliance Package (POM)
Keep Your Existing Lighting System. Simplify Compliance, Monitoring, and Repairs
Keeping up with tower lighting compliance requirements is critical, but it shouldn’t consume your team’s time and attention. LumenServe’s POM Package helps you stay on top of monitoring, inspections, reporting, and ongoing system support for your existing lighting system. When issues are identified, we provide repair estimates and can use our experienced field crews to order parts and perform repairs on a time-and-material basis.

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LumenServe

Kalahari Resorts & Conventions
Round Rock, TX

Corporate Information

Web: www.lumenserve.com
Phone: 512-580-4600
Address: 4818 East Ben White Blvd. #107
Austin, TX 78741
United States

We Handle FAA Tower Lighting, So You Don’t Have To.

Get peace of mind from LumenServe: Full-service obstruction lighting, monitoring, compliance, and maintenance with our Tower Lighting as a Service (TLaaS®).
LumenServe created TLaaS® to eliminate everything that makes tower lighting painful. Instead of buying, maintaining, and managing lighting yourself, we do it for you. With TLaaS®, we install industry-leading LED lighting, maintain all the equipment, monitor your towers 24/7, file FAA NOTAMs on time, perform federally required onsite lighting inspections, and handle repairs when things fail. You get guaranteed compliance, uptime, and peace of mind without capital costs or emergency invoices.

If you already have operational lights, but don’t want to deal with compliance and monitoring, we created Peace of Mind Compliance Package (POM)
Keep Your Existing Lighting System. Simplify Compliance, Monitoring, and Repairs
Keeping up with tower lighting compliance requirements is critical, but it shouldn’t consume your team’s time and attention. LumenServe’s POM Package helps you stay on top of monitoring, inspections, reporting, and ongoing system support for your existing lighting system. When issues are identified, we provide repair estimates and can use our experienced field crews to order parts and perform repairs on a time-and-material basis.

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iMedia Software LLC

Kalahari Resorts & Conventions
Round Rock, TX

Corporate Information

Web: https://www.imedia.software/
Phone: (888) 665-0501
Address: 732 S 6TH ST #8153
Las Vegas, NV 95945
United States

iMedia Software is a broadcast technology company specializing in automation, logging, and multimedia production solutions for radio stations, TV networks, and podcast studios. With over two decades of deployment across North America, iMedia’s product suite includes iMediaTouch (on-premise radio automation), iMediaLogger, iMediaTraffic, iMediaSales, iMediaNews, and iMediaCam. iMediaCam is iMedia’s flagship growth product — a broadcast-grade multi-camera solution designed for radio stations and media organizations expanding into video content. Featuring live multi-camera switching, automated production workflows, and studio-quality output, iMediaCam enables broadcasters to produce professional video for on-air, streaming, and digital platforms without dedicated video staff. iMedia Software serves clients across the United States and Canada, with a focus on delivering enterprise-grade broadcast tools scaled for small and mid-market stations.

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Cuez

Kalahari Resorts & Conventions
Round Rock, TX

Corporate Information

Web: https://cuez.app/
Phone: +32 16 84 19 42
Address: Sluisstraat 79 003
Leuven, Vlaams-Brabant 3000
Belgium

Cuez is a cloud-based story-centric NRCS, rundown, and no-code automation platform for live entertainment and news programs. Cuez recently won an IAMT Impact award with Storydesk, is a modern newsroom solution built for collaborative, live editorial work. Paired with a collaborative rundown and no-code automation engine that connects and controls any device via API or MOS, Cuez offers a full end-to-end production solution, from story creation and AI fact-check to air.

The Cuez software suite is used by leading broadcasters across news, entertainment, and live events worldwide. The product’s impact has been recognized multiple times by winning several awards, including the IAMT Impact Award, Broadcast Tech Innovation Award, and TVBEurope Best in Market Award. For more information, visit cuez.app.

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Jimmy Steal

Kalahari Resorts & Conventions
Round Rock, TX

Music did not just shape my career. It saved my life.

Growing up in New York City, music was the thing that lit the way forward when not much else did. That is not a metaphor. It is the reason I have spent my entire career trying to give that feeling back to as many people as possible. Every decision I have made as a programmer, a leader, and a fan has been rooted in that simple debt I feel to music and the artists who make it.

 I am a music geek. Full stop. Pre-streaming, I had 25,000 MP3s. I subscribe to multiple RSS feeds, I follow emerging artists obsessively, and in just the last year alone I have been in the crowd for Parker McCollum, George Strait, Billie Eilish, Chappell Roan, Chris Stapleton, Jelly Roll, Dua Lipa, The Eagles, Benson Boone, Peter Gabriel, Billy Joel, Sigur Ros, The National, Dasha, Dalton Domino, Rob Baird, Them Dirty Roses, the Windy City Smoke Out, and more. I show up because I love it. That never changed.

 What That Passion Looks Like In Practice

 That same obsession is what I bring to every brand, every team, and every market I have worked in. As VP of Programming overseeing 33 music brands across America, including stations in New York and Los Angeles, I have had the privilege of working across every major music format. But the titles and the markets are not the story. The people and the outcomes are.

 At Power 106 in LA, I personally programmed the station and oversaw the production of Powerhouse. At HOT 97 in New York, one of the most scrutinized and competitive radio environments in the world, I helped lead a team that built and sustained one of the most iconic brands in the history of urban radio. Summer Jam was not just a concert. It was a cultural event that defined what artist-driven radio could be at its very best.

Back in 2012, we put Kendrick Lamar on the headliner stage at our Power 106 SXSW event. At that point, most programmers had not caught up yet. We had, because we were paying attention.

Most recently, I returned WTMX Chicago, known as The MIX, to number one in the 25-54 demographic. The way we got there is the part I am most proud of. I hired a morning talent who had never hosted a radio show, did a complete rebrand of the station, and trusted the process. That is the kind of move that only works when you have a team that believes in the vision and leaders who are not afraid to take a swing for the right reasons.

 During Lollapalooza 24, we were on the ground presenting new artist showcases featuring Dasha and Knox, because that is where the culture is being written in real time and that’s exactly where we want to be.

 How I Actually Work With People

 The LinkedIn recommendations are worth reading, not because of what they say about me, but because of what they reveal about how the work actually gets done. None of these wins happened alone. I have spent my career identifying talent others overlooked, coaching people who had more potential than opportunity, and building teams that trusted each other enough to do bold things in brutally competitive markets.

I am not a top-down leader. I have zero pride of authorship. If your idea is better, we use your idea. My job is to create an environment where the best thinking wins, and then to make sure we execute it better than anyone else in the market.

 I have built and marketed multi-platform features like New @ 2, Leak of the Week, and The New Music Club, all hosted by top tier talent and all built around the idea that passion is what generates revenue. I have executed label-partnered events featuring Kanye and Post Malone, and release launches for Taylor Swift, Coldplay, and Adele. The thread connecting all of it is the same: find what people love, find the talent who can deliver it authentically, and build something that earns loyalty in a world where attention is the scarcest resource there is.

 Where I Am Now

 After six great years in Chicago, my wife Julie and I made the move to New Braunfels, Texas in 2025 to be closer to our kids, Ally in Austin and Dylan in San Antonio. We landed in one of the most vibrant and underappreciated music communities in the country, and we could not be happier about it. We are out regularly catching local Texas artists like Ty Myers, Shelby Stone, Dallas Burrow, Dalton Domino, and Parker McCollum, among others.

In a world where every listener has every song in their pocket, the brands and platforms that win are the ones built on genuine connection, trusted voices, and programming that actually means something to the people consuming it. That is the problem I know how to solve, and it is the work I do. If you are building something and you need a collaborator who has seen what works at the highest level and still shows up every day as a fan first, well, that’s me…

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