Thurs., August 6 • 1-2:30 PM
Location: TBD
Speakers: Sandy & Tricia Mcilree; JB Hager, KVET Austin; Jimmy Steal, Collective Heads Media Consulting
Categories: Radio Programming
Let’s just say it plainly: in Radio, personality is everything.
Ratings, shares, loyalty — it all comes back to whether someone is sitting in your studio who people actually want to wake up with.
You can swap out the music, tweak the clocks, air the promotions — but if the talent isn’t connecting, none of it matters.
Hosting this panel is iconic programmer Jimmy Steal, a programming innovator whose specialty is identifying and nurturing dominant talent, with decades of experience in the most competitive U.S. markets, including LA, Chicago, and Dallas.
Jimmy’s guests are one of the most successful morning shows in the history of Texas radio. For 18 years — from 1995 to 2013 — JB & Sandy owned Austin mornings on a level that is still talked about today.
Then they went their separate ways. And this year, after more than a decade apart, they are back together on 98.1 KVET Austin.
That reunion alone is a story worth hearing. What they learned along the way is worth even more. JB, Sandy, and Tricia from their team aren’t coming to this panel to put a shine on their legacy.
They’re going to tell you what actually worked, what they wish they’d done differently, and what the reality of returning to morning radio together after eleven years off really looks like from the inside.
The wins, the surprises, the growing pains — all of it, no filter.
If you’re building a morning show, thinking about building one, or just trying to understand what separates good from great in mornings, this panel delivers the kind of real-world insight that goes straight to the most important factor in your station’s success.
