Tag: From Audience to Community: A Smarter Revenue Model for Broadcasters

Seth Resler

Kalahari Resorts & Conventions
Round Rock, TX

Helping Content Creators, Media Professionals, and Event Producers Build Real Communities

For more than 30 years, I’ve been building connection as a media professional and an event producer. Now, I help other content creators and conference organizers do the same. Because in today’s world, content is everywhere. What’s rare—and valuable—is community.

I started my career behind a radio mic, eventually leading WBRU in Providence to its highest ratings as Program Director. Since then, I’ve worked with powerhouse media brands like Universal Music Group, Cox Media Group, and TuneIn, as well as major events including CES, the NAB Show, and Podcast Movement.

Along the way, I’ve seen a troubling trend: creators and producers trying to stay relevant by churning out more and more content, only to reach smaller and smaller audiences. It’s a race to the bottom. And it’s exhausting.

Fortunately, there’s a better way.

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