Wed., August 5 • 2-3 PM
Location: TBD
Seth Resler
Categories: Radio/Television Management & Sales
For decades, broadcasters have relied on a simple model: grow ratings and sell attention.
That model is getting less reliable.
It’s harder than ever to cut through the noise—and producing more content for more platforms often leads to more work, not more results.
At the same time, advertisers are asking for deeper engagement and clearer outcomes.
The stations that are growing today are doing something different.
They’re building connection beyond the broadcast.
They’re building communities.
Seth Resler of Community Marketing Revolution will show us how to move from an audience model to a community-driven strategy that increases listener loyalty, strengthens advertiser value, and opens new revenue streams.
You’ll learn:
- Why the traditional ratings-and-spots model is under pressure
- The difference between an audience that tunes in and a community that shows up
- How community drives both direct revenue (events, memberships, sponsorships) and indirect revenue (retention, advertiser performance)
- How to start with simple engagement initiatives—without overhauling your station
If you oversee revenue, programming, or strategy, this session will give you a more durable way to grow in today’s environment.
