Earle Jones

Written by Sydney Herrmann on June 12, 2023. Posted in Speakers.

Kalahari Resorts & Conventions
Round Rock, TX

Earle Jones. President, Research Strategies and Analytics, Audience Research & Development (AR&D).

Earle Jones directs the development of strategic research initiatives and oversees research innovation and brand development as President of Research Strategies and Analytics. For more than 30 years, Earle has studied and listened to consumers. He has extensive experience in designing research surveys to pinpoint consumers’ core behavioral and emotional drivers.

The depth of this brand research goes way beyond traditional product features and identifies touch points that drive behavior, build brand loyalty, and increase market share and revenue across all media platforms.

Catch Earle at the following:

Broadcast Transformation in Texas: It’s All About Local

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Texas Army National Guard

Written by Sydney Herrmann on June 6, 2023. Posted in Sponsors.

Kalahari Resorts & Conventions
Round Rock, TX

Corporate Information

Web: www.nationalguard.com
Phone: 561-948-6367
Address: Camp Mabry, 2200 W. 35th St., Bldg. 15
Austin, TX 78703
United States

The Texas Army National Guard offers exceptional full time benefits for individuals who only serve one weekend per month and two weeks per year.

Answering the call for the Texas Army National Guard provides career essential training, educational benefits and leadership, while providing an opportunity to serve domestically and abroad.
The Guard is always ready, always there during national emergencies and natural disasters.

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Steve Hasskamp

Written by Sydney Herrmann on June 5, 2023. Posted in Speakers.

Kalahari Resorts & Conventions
Round Rock, TX

Steve Hasskamp enjoyed a long and noteworthy career in Broadcasting that began when he worked at a radio station when he was in High School. From there, he went on to become a VP & Director of Engineering for a TV station for many years and was also a former broadcast station owner.

When Steve sold his broadcast station, he worked at Continental Electronics in Dallas in the AM & FM broadcast department before transitioning to high power VLF, LF and shortwave projects around the world.

Steve ended up forming Rock Tex Technologies in Lubbock, Texas and began refurbishing Continental transmitters exclusively and other Continental products. Ultimately Rock Tex became the largest parts supplier of transmitter parts and other broadcast related services.

Catch Steve at the following:

Continental Transmitter Maintenance Course (Part 1)

Continental Transmitter Maintenance Course (Part 2)

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Jerry Gumbert

Written by Sydney Herrmann on June 1, 2023. Posted in Speakers.

Kalahari Resorts & Conventions
Round Rock, TX

Jerry Gumbert is the President and Chief Executive Officer of AR&D.

Mr. Gumbert is the steward of one of the most respected and beloved strategy and distruptive consulting and research corporations in America. His strategic mission for AR&D focuses on three fundamental pillars: deeply understanding the rapidly changing consumer, fostering innovation and embracing new technologies and expanding into new industries and markets.

Mr. Gumbert is a well-known thought-leader and strategic analyst, and is squarely focused on the changing behavior of the consumers. He uses the law of scarcity and the power of branding to realign products and services with new consumer demands and leads the internal transformation of companies and organizations with change management and workflow reengineering initiatives.

He has worked extensively in the public education, national and local television broadcasting and digital media industries for more than three decades.