Author: Beth Bobbitt

Dan Morgan

2024 Television Broadcaster of the Year

(Published August 2024)

Dan Morgan, Operations Manager at KAMR-TV Amarillo, celebrates his 40th year both in broadcasting and at KAMR-TV on July 31, 2024.

Dan Morgan

Dan started in the newsroom, working on the assignment desk and serving as a weather forecaster.

He eventually made the switch to production and worked his way up to Production Manager, then Operations Manager.

Because of his background, Dan has a unique understanding of both journalism and the technical side of TV.

He demands excellence from his Control Room and Creative Services people.

His Commercial and Promotions teams have a long history of award-winning work that truly impacts the community.

Dan trains his staff to execute at an elevated level.

His team is the perfect partner for the newsroom staff, ensuring the station puts strong work to viewers on a regular basis.

He can jump into any technical problem and solve it.

He even jumps in to do fill-in weather when needed!

He is a major player in KAMR-TV’s election coverage, working closely with the newsroom to ensure the graphics and tickers are spotless and the coverage is in-depth.

Dan has overseen programming for several years now, as well.

He has served on the Children’s Miracle Network of Amarillo board for many years, serving as President in recent years.

West Texas A&M University inducted him into the Communication Hall of Fame in 2018.

“Dan has seen our station through so many changes in our industry and in our community. He has managed to stay up to date on the ever-changing technology and needs in broadcasting,” said General Manager Brandy Sanchez.

“Of our current employees, Dan has worked the longest at KAMR-TV, and we would not be as successful as we are without his experience, knowledge, passion and care for our employees and viewers.”

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D’Artagnan Bebel

2023 Pioneer Broadcaster of the Year

(Published August 2023)

Throughout his 38-year broadcast career, D’Artagnan Bebel has been a champion for innovation, diversity, and community outreach.

For the past 23 years, he has served as the Senior Vice President & General Manager for FOX Television’s owned and operated stations in Houston, FOX 26 KRIV, My20 KTXH and Fox26Houston.com.

D'Art Bebel

In May 2022, Fox also named him GM and Head of Programming for FOX SOUL – a new and interactive streaming channel dedicated to African American viewers.

D’Art’s core belief that a local broadcaster must be in the business of serving the community through locally originated programming has motivated him to expand the station’s local news and other programming from 22 to 141 hours per week.

He’s a staunch believer in using the broadcast platform to not just TELL stories – but to shed light on issues that affect positive change for the Houston community.

Under his leadership, the station’s series “People for Sale: Houston’s Dirty Little Secret,” caused the City of Houston to form an interagency task force to combat human trafficking.

His staff – one of the most diverse in the Houston market – is most proud of his leadership and planning during severe, catastrophic weather events, as well as the COVID-19 pandemic – keeping vital information flowing to the community all while making sure his employees were safe.

His commitment to community outreach extends outside of the station with service to organizations like the NAB Diversity and Inclusion Advisory Board, American Women in Media, and the Emma Bowen Foundation.

Throughout his career, D’Art has fostered a new generation of broadcast leaders who’ve advanced to the top ranks at stations in other markets, both in and out of the FOX-owned group of stations.

He’s an influential advocate on the industry’s behalf before lawmakers in the Texas Legislature and in Congress, cultivating close relationships among elected officials so they have a true appreciation for what we do.

For those of us operating other stations in the market, he is admired not just as a competitor, but also as a partner – especially when helping Houston dig out from one natural disaster or another.

Outside the station, D’Art is a lover of travel and adventure.

One volunteer organization is especially dear to his heart – the Dive Pirates – and he serves on the advisory board.

What began in 2003 as a social club for divers is now a non-profit foundation that teaches, equips and takes disabled people on life-changing scuba diving adventures.

That very same sense of adventure is reflected in everything D’Art undertakes, whether he’s serving his family, his station, or his community.

That’s a trait we can all emulate as we strive to better serve our communities in an ever changing media marketplace.

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Amy Anderson

2022 Jason Hightower Award for Broadcast Excellence

(Published August 2022)

(Former TAB Chairman Brian Jones wrote and presented the following remarks as part of the awards presentation during the TAB2022 Convention & Trade Show, Aug. 3-4, 2022)


Amy Anderson

Good evening.  I’m deeply honored to have this opportunity to pay tribute to the late, great Jason Hightower by way of recognizing two rising young professionals who are blazing new trails in the industry as Jason did.

As the esteemed Ben Downs shared with us last year in the inaugural presentation of these awards, Jason was “the person we all wanted to be when we grew up” – with a loving family, the respect of all who knew him and a powerhouse station that enjoyed the rabid loyalty of his community.

Jason would understand that, as a proud Longhorn, I do not concur with Ben’s suggestion then that what everyone secretly wants to own is an Aggie ring.

He also wouldn’t hold it against me and would, in fact, expect me to keep that good-natured rivalry going…which is just one reason Jason was so admired.

I had the privilege of serving on the TAB Board with Jason, first as a director and then as an officer.

I had just joined the Executive Committee when we lost Jason to brain cancer in 2009 – only 11 years after he and his wife, Ingrid, purchased KMOO-FM Mineola.

In that short time, he had built an amazing, successful brand, become chairman of the largest state broadcast association in the country, and was readily acknowledged as a legendary broadcaster – all by age 37.

The example of Jason’s leadership and his tireless devotion to his family, his industry, his community and, yes, to TAB, is an inspiration to those who knew him and who learn of his storied career.

And it is for that reason that TAB established the Jason Hightower Awards for Broadcast Excellence intended for people who have been in the business for 10 years and have already changed it for the better.  

Folks who are advancing their companies, their communities, their fellow citizens.

It is imperative that we honor our colleagues who do these things, or we risk losing the tradition of service that is our industry’s greatest legacy.

And, of course, our greatest promise lies in those younger broadcasters who will shape and lead our industry’s future.

Amy Anderson

Amy Anderson has been at KXAN-TV Austin for more than 12 years – being one of the first Digital Sales Managers to climb the ranks in Nexstar to become a General Sales Manager.

Since taking the reins, she has led her team to record-breaking years and produced some of the best ad campaigns KXAN has ever seen.

Amy believes in equal opportunity, collaboration, hard work – and having fun doing it.

Her team has remarkably low turnover and several team members who leave actually end up returning – a true testament to what it’s like to work for her.

She is at the forefront of developing sponsorship opportunities for local businesses that tie them into the community.

Go Green…Clear the Shelters…First Warning Weather University…Simple Health…she’s led the way on all these broadcast-based community initiatives.

Amy has such a gift of drive, management, compassion, empathy and motivation.

Her staff works hard because their leader works hard, and the station would not be what it is today without her influence.

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Gil Garcia

2022 Distinguished Service Award

(Published August 2022)

TAB’s Distinguished Service Award honors an individual who – in the spirit of volunteerism – has made a significant and lasting contribution to the advancement of TAB and the Texas broadcast industry.

Gil Garcia

It has been presented only once before.

The 2022 honor goes to Gil Garcia, who’s just about the world’s most passionate Radio engineer.

A 55-year industry veteran, Gil has done almost everything there is to do in Radio – and better than most anyone else – but engineering was his calling card and we’re all the better for it.

He spent 35 of those years helping build Clear Channel Communications (now iHeartMedia).

As a Corporate Regional Vice President of Engineering, he managed technical operations for more than 125 stations in Texas and across the nation.

He also served as disaster coordinator for 1,200 Clear Channel Radio stations during several hurricanes and disasters.

Throughout his career, his natural curiosity and eagerness to apply new insights and share them with others, made him a natural teacher.

And as a keen observer of the industry, he knew that – just as he was retiring – it was more important than ever before to start teaching future engineers and other station leaders in charge of a station’s physical plant.

After a few long conversations with the TAB team, the TAB Technical Academy was born!

Tapping every resource he had – former colleagues, longtime friends, the folks at the Society of Broadcast Engineers and, of course, his own wealth of knowledge – Gil got to work developing a new Radio Chief Operator curriculum reflecting station operations and demands of the 21st Century.

Hundreds of slides, dozens of real-world examples, custom video instruction…he left no stone unturned.

Combined with an additional TAB certification, the program graduated its first class of students in May – after being delayed for two years by the pandemic.

Future classes are planned in the coming year, and a TV component is on the horizon, as well.

That’s not all he’s done in his “retirement.” 

He’s written a Christmas Book and contributed multiple articles to Radio World and many other broadcast publications.

And there’s something even closer to his heart than Radio that commands his attention.

And that’s Gil…no matter the challenge, leading with heart, with passion, for the greater good.

EMM’S WISH

Emm's Wish

The Emm’s Wish organization is named for Gil’s daughter Emily K. Garcia.

She died of ovarian cancer at the age of 30.

At 27 years old, doctors gave her three years to live; this did NOT deter her from continuing to fight the disease.

Towards the end, she moved to Orlando where she could work and be closer to what made her truly happy – the Magic Kingdom of Disney.

“A week before she passed away, she told me one thing,” Gil said.

“Emm said ‘Daddy, they have a Make a Wish for kids but what about others – young and old – men and women? Wouldn’t it be great for those less fortunate to become an honorary Prince or Princess at the Magic Kingdon? And share a celebration of life with friends and family?'”

Emm’s Wish was born.

The Board of Directors is made primarily of Texas TV and Radio Broadcasters.

They are focused on raising $30,000 to make Emm’s magical wish come true…for the first time!

Read more and donate today!

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David Ostmo

2018 Distinguished Service Award

(Published August 2018)

TAB’s Distinguished Service Award honors an individual who – in the spirit of volunteerism – has made a significant and lasting contribution to the advancement of TAB and the Texas broadcast industry.

Based in San Antonio, Ostmo oversees the technical operations for 29 Sinclair stations in Texas, Oklahoma, Nebraska, Iowa, and Utah.

David Ostmo

A 42-year industry veteran with stints as a Producer, Director, News Editor, Radio Station Program Director and Television Producer, he knows how important it is to get a handle on new technology and figure out the most effective ways to put it to work at stations.

For the past 12 years, Ostmo has championed the development of the technical program for the TAB Convention & Trade Show and its focus on cutting-edge developments in the industry.

“David’s natural curiosity makes him a walking encyclopedia of who’s who and what’s what in our rapidly evolving business,” said TAB President Oscar Rodriguez.

His expertise has helped TAB present meaningful content that drives attendance and exhibits.

That, in turn, drives revenue and allows the association to further invest in important services and advocacy for the industry.

“Whether it involves a top-flight technology lab or a couple gearheads tinkering in their garage, David Ostmo is sure to know about it and whether it has real promise. His boundless exuberance and sheer joy of sharing knowledge drives him to bring those insights to bear for the benefit of all broadcasters,” Rodriguez said.

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Chelsea Reber

2022 Jason Hightower Award for Broadcast Excellence

(Published August 2022)

(Former TAB Chairman Brian Jones wrote and presented the following remarks as part of the awards presentation during the TAB2022 Convention & Trade Show, Aug. 3-4, 2022)


Chelsea Reber

Good evening.  I’m deeply honored to have this opportunity to pay tribute to the late, great Jason Hightower by way of recognizing two rising young professionals who are blazing new trails in the industry as Jason did.

As the esteemed Ben Downs shared with us last year in the inaugural presentation of these awards, Jason was “the person we all wanted to be when we grew up” – with a loving family, the respect of all who knew him and a powerhouse station that enjoyed the rabid loyalty of his community.

Jason would understand that, as a proud Longhorn, I do not concur with Ben’s suggestion then that what everyone secretly wants to own is an Aggie ring.

He also wouldn’t hold it against me and would, in fact, expect me to keep that good-natured rivalry going…which is just one reason Jason was so admired.

I had the privilege of serving on the TAB Board with Jason, first as a director and then as an officer.

I had just joined the Executive Committee when we lost Jason to brain cancer in 2009 – only 11 years after he and his wife, Ingrid, purchased KMOO-FM Mineola.

In that short time, he had built an amazing, successful brand, become chairman of the largest state broadcast association in the country, and was readily acknowledged as a legendary broadcaster – all by age 37.

The example of Jason’s leadership and his tireless devotion to his family, his industry, his community and, yes, to TAB, is an inspiration to those who knew him and who learn of his storied career.

And it is for that reason that TAB established the Jason Hightower Awards for Broadcast Excellence intended for people who have been in the business for 10 years and have already changed it for the better.  

Folks who are advancing their companies, their communities, their fellow citizens.

It is imperative that we honor our colleagues who do these things, or we risk losing the tradition of service that is our industry’s greatest legacy.

And, of course, our greatest promise lies in those younger broadcasters who will shape and lead our industry’s future.

Chelsea Reber

Born and raised in Bryan, Texas – Chelsea Reber has a deep investment in her community.

She completed her Bachelor of Science at Texas A&M University and went on to earn her Masters in Broadcast and Digital Journalism from Syracuse University.

Chelsea has traveled and lived outside the Brazos Valley area to further her education and gain experience and credentials to be a real powerhouse in the broadcast industry.

She officially began her career in 2011 and since then – she’s been working toward maintaining her proficiency in composing and creating high quality contention and mastering the necessary technology.

Throughout the pandemic, Chelsea played a large role in making information available to a wider audience by creating Spanish-language news items to post online and broadcast on sister station La Jefa – a groundbreaking service for the Brazos Valley.

She announces the game action at home volleyball and softball games at Texas A&M, and also is one of the voices of fair and factual information provided on WTAW’s “The Infomaniacs” morning show.

Through the programming, she provides weekly support for Aggieland Humane Society and Long Way Home Adoptables to help their efforts to support animals in need through donations, volunteering, fostering and adoption.

Chelsea loves to host the morning show and then move on to serve the community, meet audience members, act as a first information and showcase local teams and athletes.

She feels so much passion about giving back to a community that has given her so much and continues to do so.

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Josh Gorbutt

2021 Jason Hightower Award for Broadcast Excellence

(Published August 2021)

(Former TAB Chairman Ben Downs, Bryan Broadcasting, wrote and presented the following remarks as part of the awards presentation during the TAB2021 Convention & Trade Show, Aug. 3-4, 2021)


Josh Gorbutt

I’m very pleased that TAB has chosen to recognize Jason Hightower with an award in his honor.

Jason was the person we all wanted to be when we grew up.   He had a wonderful family: Ingrid and children Brazos, Wyatt and Halee Grace.   

He had the respect of everyone who knew him. He served his industry in Austin and in Washington.  He moved into ownership. And he owned what everyone secretly wants to own… An Aggie ring.

He also owned one of the great full service local radio stations.  KMOO in Mineola.  A local station that broadcast the daily Country Store.  The station with vehicles painted like cows.  Fundraisers, free airtime, and every phone call answered with a cheerful greeting of “Howdy, K-Moo.”

Jason and I worked with and opposite each other in College Station where we were united in the shared adversity of being Aggies.  And when it came to local radio, Jason caught the radio bug and did a lot more with it than most.

He was the voice of East Texas.  He loved local radio and the people loved him back. He lobbied for the free flow of information act in the Texas Legislature and educated our reps in Washington DC about the value of local radio.

He was a Board Member.  He was that guy who got called when something had to be done, and when getting it done mattered. He fought the good fight.  Jason was really good at that.  

When the FCC Chairman was blowing our hair back in anger, Jason knew that was the time to fold your presentation up and listen politely.  If a congressman confused us with something he heard on XM, Jason was gentle in his correction.

He really was good at that.  Austin, Washington, Wood County.  He understood in his heart the duty broadcasters have to serve their communities and could tell people in positions of power how he was doing it with KMOO.

But when he was 33 years old, the tumor showed up and a different sort of battle began.  The first surgery was successful, and things were looking good.  But, Jason was a realist.  

The TAB approached him to serve on the executive committee which would ultimately lead to being Chairman of the largest state broadcast association in the US. 

When we talked about accepting, he spoke plainly and told me, You’re asking me for a five year commitment.  You know I have brain cancer, right.  Are you crazy?  

I told him whether it was five or 50, we needed him doing this.

Ultimately, he said yes and he was one of the great ones.  And he almost made it. He was on the EC for four years and had been chairman for about half a year when he was taken, and we lost someone who had helped make Texas radio great.

He was a legendary broadcaster…at the age of 37.

It’s important to remember when somebody stands out for all the right things like Jason did.  

We can’t afford to lose the example of broadcasters like him. 

When someone works tirelessly for his family, his industry, his community, and yes, this association, we shouldn’t entrust the importance of those accomplishments to the fading memories of just the people who knew him.  

And for that reason, the TAB has instituted a new award for people who have been in the business for 10 years and have already changed it for the better.  

Improving their companies, their communities, the lives of others.  

Because the people who do these things should never be allowed to merge into the background of the day to day.

We should never be so confident as to assume people who do this work will always be the face of our industry.  Because it won’t happen without the commitment of the people in this room and the people like Jason Hightower

Tonight, we honor three people who have made this difference in their communities.

Josh Gorbutt

The nomination form for our next recipient was over 10 pages long.  And on every page were examples of how Josh Gorbutt serves the Bryan College-Station Community.  

Josh Gorbutt first got a taste for broadcasting when he was nine by using his parents’ old VHS camcorder that was big enough to tip him over

Josh joined the KBTX team in 2008 as a newscast director and creative services producer, directing evening newscasts at the CBS affiliate and creating commercials for station clients.

He officially stepped into the role of News Director at KBTX in the summer of 2015.

In 2017, he oversaw the station’s 60th anniversary broadcasts, as well as an investigation into the mysterious separation of a Bryan ISD superintendent who was the subject of multiple ethics complaints. KBTX was ultimately awarded the Texas Freedom of Information Foundation Award for their work on the story.

Josh married Breanne after the two met at KBTX. They live in College Station with their two children, 3-year-old Maggie and 1-year-old John, and dog Oscar.

Josh is a classic movie fan and a voracious reader, though with a three-year-old, Pete the Cat and Dragons Love Tacos is now on his reading list every…single…night.

When nonprofits and community partners approach their newsroom with a need, Josh finds a way to creatively utilize resources and help.

Under Josh’s leadership, KBTX helped raise more than $2 million for local charities dealing with the impact of COVID-19 during 2020.

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Joe Ellis

2021 Jason Hightower Award for Broadcast Excellence

(Published 2021)

(Former TAB Chairman Ben Downs, Bryan Broadcasting, wrote and presented the following remarks as part of the awards presentation during the TAB2021 Convention & Trade Show, Aug. 3-4, 2021)


Joe Ellis

I’m very pleased that TAB has chosen to recognize Jason Hightower with an award in his honor.

Jason was the person we all wanted to be when we grew up.   He had a wonderful family: Ingrid and children Brazos, Wyatt and Halee Grace.   

He had the respect of everyone who knew him. He served his industry in Austin and in Washington.  He moved into ownership. And he owned what everyone secretly wants to own… An Aggie ring.

He also owned one of the great full service local radio stations.  KMOO in Mineola.  A local station that broadcast the daily Country Store.  The station with vehicles painted like cows.  Fundraisers, free airtime, and every phone call answered with a cheerful greeting of “Howdy, K-Moo.”

Jason and I worked with and opposite each other in College Station where we were united in the shared adversity of being Aggies.  And when it came to local radio, Jason caught the radio bug and did a lot more with it than most.

He was the voice of East Texas.  He loved local radio and the people loved him back. He lobbied for the free flow of information act in the Texas Legislature and educated our reps in Washington DC about the value of local radio.  

He was a Board Member.  He was that guy who got called when something had to be done, and when getting it done mattered. He fought the good fight.  Jason was really good at that.  

When the FCC Chairman was blowing our hair back in anger, Jason knew that was the time to fold your presentation up and listen politely.  If a congressman confused us with something he heard on XM, Jason was gentle in his correction.

He really was good at that.  Austin, Washington, Wood County.  He understood in his heart the duty broadcasters have to serve their communities and could tell people in positions of power how he was doing it with KMOO.

But when he was 33 years old, the tumor showed up and a different sort of battle began.  The first surgery was successful, and things were looking good.  But, Jason was a realist.  

The TAB approached him to serve on the executive committee which would ultimately lead to being Chairman of the largest state broadcast association in the US.  When we talked about accepting, he spoke plainly and told me, You’re asking me for a five year commitment.  You know I have brain cancer, right.  Are you crazy?  

I told him whether it was five or 50, we needed him doing this.

Ultimately, he said yes and he was one of the great ones.  And he almost made it. He was on the EC for four years and had been chairman for about half a year when he was taken, and we lost someone who had helped make Texas radio great.

He was a legendary broadcaster…at the age of 37.

It’s important to remember when somebody stands out for all the right things like Jason did.  

We can’t afford to lose the example of broadcasters like him. 

When someone works tirelessly for his family, his industry, his community, and yes, this association, we shouldn’t entrust the importance of those accomplishments to the fading memories of just the people who knew him.  

And for that reason, the TAB has instituted a new award for people who have been in the business for 10 years and have already changed it for the better.  

Improving their companies, their communities, the lives of others.  

Because the people who do these things should never be allowed to merge into the background of the day to day.

We should never be so confident as to assume people who do this work will always be the face of our industry.  Because it won’t happen without the commitment of the people in this room and the people like Jason Hightower

Tonight, we honor three people who have made this difference in their communities.

Joe Ellis

Joe Ellis is the executive producer of investigations and news projects at KVUE where he oversees the KVUE Defenders investigative team.

During his 23-year career as an investigative broadcast journalist, Joe covered stories throughout Texas involving government, the law, consumer affairs and environmental issues.

His honors are extensive and include a duPont Columbia Award, a Walter Cronkite Award, six Edward R. Murrow Awards, 16 Emmy Awards, numerous Texas Associated Press Broadcasters Awards, several Headliners Foundation Awards, as well as awards from the National Press Club and Society of Professional Journalists.

Joe is also a past recipient of the Carole Kneeland Award, which recognizes outstanding efforts on freedom of information issues including his efforts to get the Health and Human Services Commission to release information on Covid deaths in elder care facilities.

His work has exposed corruption in government and led to numerous convictions.

One of the most notorious was Joe’s work which exposed a criminal court judge giving a particular defense attorney most of his work and income.

The attorney was also a city councilman with whom the judge was romantically involved.

The funds were deposited into a bank account the judge and the attorney shared.

Wouldn’t you like to read that probable cause statement?  

Because of journalists like Joe, our government works better; our products are safer; and we’re reminded that responsibility matters.

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Melissa Rivera

2021 Jason Hightower Award for Broadcast Excellence

(Published August 2021)

(Former TAB Chairman Ben Downs, Bryan Broadcasting, wrote and presented the following remarks as part of the awards presentation during the TAB2021 Convention & Trade Show, Aug. 3-4, 2021)


Melissa Rivera

I’m very pleased that TAB has chosen to recognize Jason Hightower with an award in his honor.

Jason was the person we all wanted to be when we grew up.   He had a wonderful family: Ingrid and children Brazos, Wyatt and Halee Grace.   

He had the respect of everyone who knew him. He served his industry in Austin and in Washington.  He moved into ownership. And he owned what everyone secretly wants to own… An Aggie ring.

He also owned one of the great full service local radio stations.  KMOO in Mineola.  A local station that broadcast the daily Country Store.  The station with vehicles painted like cows.  Fundraisers, free airtime, and every phone call answered with a cheerful greeting of “Howdy, K-Moo.”

Jason and I worked with and opposite each other in College Station where we were united in the shared adversity of being Aggies.  And when it came to local radio, Jason caught the radio bug and did a lot more with it than most.

He was the voice of East Texas.  He loved local radio and the people loved him back. He lobbied for the free flow of information act in the Texas Legislature and educated our reps in Washington DC about the value of local radio.  

He was a Board Member.  He was that guy who got called when something had to be done, and when getting it done mattered. He fought the good fight.  Jason was really good at that.  

When the FCC Chairman was blowing our hair back in anger, Jason knew that was the time to fold your presentation up and listen politely.  If a congressman confused us with something he heard on XM, Jason was gentle in his correction.

He really was good at that.  Austin, Washington, Wood County.  He understood in his heart the duty broadcasters have to serve their communities and could tell people in positions of power how he was doing it with KMOO.

But when he was 33 years old, the tumor showed up and a different sort of battle began.  The first surgery was successful, and things were looking good.  But, Jason was a realist.  

The TAB approached him to serve on the executive committee which would ultimately lead to being Chairman of the largest state broadcast association in the US.  When we talked about accepting, he spoke plainly and told me, You’re asking me for a five year commitment.  You know I have brain cancer, right.  Are you crazy?  

I told him whether it was five or 50, we needed him doing this.

Ultimately, he said yes and he was one of the great ones.  And he almost made it. He was on the EC for four years and had been chairman for about half a year when he was taken, and we lost someone who had helped make Texas radio great.

He was a legendary broadcaster…at the age of 37.

It’s important to remember when somebody stands out for all the right things like Jason did.  

We can’t afford to lose the example of broadcasters like him. 

When someone works tirelessly for his family, his industry, his community, and yes, this association, we shouldn’t entrust the importance of those accomplishments to the fading memories of just the people who knew him.  

And for that reason, the TAB has instituted a new award for people who have been in the business for 10 years and have already changed it for the better.  

Improving their companies, their communities, the lives of others.  

Because the people who do these things should never be allowed to merge into the background of the day to day.

We should never be so confident as to assume people who do this work will always be the face of our industry.  Because it won’t happen without the commitment of the people in this room and the people like Jason Hightower

Tonight, we honor three people who have made this difference in their communities.

Melissa Rivera

Melissa Rivera is a pillar in the Victoria, TX Crossroads community.

For the past 16 years, Melissa has overseen all live events for the market. Organizing St. Jude Radiothons, 5K Run/Walks, Easter drops, Back-to-school supply drives, and coordinating an annual event to feed over 250 homeless each holiday season.  

All while serving as Director of Sales for her cluster of stations. 

Earlier in her career she showed she was on the road to great things by winning the Townsquare Presidents Award. 

The people who nominated her recognize her servant’s heart and her gift of communicating what needs to be done…and doing it.

One of our three honorees for the Hightower award is Melissa Rivera in Victoria.

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Wendell Mayes, Jr. *

2017 Lifetime Achievement Award

(Published August 2017)

Born 93 years ago on March 2nd – Texas Independence Day –  the son of a Texas Radio broadcaster and grandson of the Texas Lt. Governor who founded The University of Texas at Austin’s journalism school, Wendell Mayes, Jr., appears to have been destined to become a Texas broadcast pioneer.

Mayes spent most of his early days in Brownwood and attended Schreiner Institute in Kerrville.

After his freshman year, he transferred to UT-Austin in 1942, but quit to enlist in the U. S. Navy for World War II.

Wendell Mayes, Jr.

The Navy trained him as a radio and radar technician, and he took a specialized course on the radar used on night fighter aircraft.

After World War II ended, Mayes enrolled in Texas Technological College (now Texas Tech University) in Lubbock.

Majoring in Electrical Engineering, he received a Bachelor of Science degree with Honors in May 1949.

That same year, he rejoined his family’s station, KBWD in Brownwood.

The Mayes family’s broadcast holdings totaled 18 radio stations at one time or another, over a period of five decades. Stations were located in Amarillo, Austin, Brownwood, Fort Worth, Midland, Snyder, Sweetwater, Victoria, Waco and Oklahoma City.

In 1973, his station KNOW in Austin received the George Foster Peabody Award, one of the most prestigious awards in broadcasting.

The award honored the station and staff for their outstanding programming, including editorials Mayes wrote and delivered.

Mayes served many terms on the TAB Board of Directors, and his fellow broadcasters elected him Chairman in 1964. TAB presented him with the Pioneer of the Year Award in 1978.

He also served on the National Association of Broadcasters’ Board of Directors from 1969-1973.

Mayes was on TAB’s committee to select a new executive director in 1987, when longtime leader Bonner McLane suddenly passed away.

Mayes was the one who told Ann Arnold, then press secretary to Governor Mark White, that the committee had selected her.

Arnold headed the association for 25 years until her death in 2012 and she often looked to Mayes as a mentor and advisor on everything from broadcasting to politics.

She always recounted the story of Mayes warning her to “watch [her] language around old East Texas broadcasters – who were none too keen on having a sassy woman run their association.”

In 1973, Mayes helped create TAB’s scholarship foundation, the Texas Broadcast Education Foundation.

Over the years, he and his fellow broadcasters have raised hundreds of thousands of dollars to help deserving college and university students cover tuition and expenses.

“Broadcasting is a people business. The quality of what we do is fully dependent on the quality of the people who do it,” Mayes said.

In 2001, TBEF honored him with a scholarship in his name, to be presented annually to a student at Texas Tech University.

In 2017, he made an additional contribution to TBEF out of concern about skyrocketing tuition costs at Texas colleges and universities.

The Texas Association of Broadcast Educators selected Mayes as Broadcaster of the Year in 1989. Mayes was inducted into the Texas Radio Hall of Fame in 2002.

A Lifetime of Learning, Giving Back

Texas Tech named Mayes a Distinguished Alumnus in 1981 and a Distinguished Engineer in 1985. In 1978, he was named to their Mass Communications Hall of Fame. He served as a member of the Texas Tech Board of Regents from 1985 to 1991, leading it as Chairman from 1986 to 1988.

After retiring from his broadcast career, he graduated Summa Cum Laude from St. Edward’s University in Austin with a Bachelor of Arts in Computer Science in 2002 at age 78.

He went on to earn a Master of Liberal Arts degree in 2005 and a Master of Business Administration in 2006 from St. Edward’s University. Continuing his education in 2013, Mayes received a Ph.D. in Finance – when he was 89 years old – from Walden University.

In addition to all his work on the university level, Mayes is an internationally-known ambassador for the American Diabetes Association and International Diabetes Federation.

He continues to help the diabetes associations with efforts to emphasize research, special events, advocacy, education and fundraising.

When Texas formed the Texas Diabetes Council in 1983, Mayes served as its first Chairman and was the first inductee into the Texas Diabetes Hall of Fame.

Mayes’ quest to make things better for the world around him is the hallmark of a life of community service. His efforts in broadcasting, education and health science are immeasurable.

Mayes passed away in 2021 at the age of 97.

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