Tom Ray is JDA.media Executive Vice President, Training and Development.
A perennial favorite speaker at the National Association of Broadcasters conferences and at various programs and seminars, he is often introduced as “the premier television sales trainer in the country.”
Tom brings more than 35 years of local media experience to your team. From radio, television, cable and streaming video, to five years in Internet marketing and development, Tom’s diverse background gives him a unique perspective on driving results for local advertisers.
For more than 15 years, Tom has traveled the country 25-plus weeks a year, helping sales teams and advertisers discover what works (and what does not) in local advertising.
His popular book, Branding is OUT, Results are IN! Lessons for the LOCAL Advertiser is a well-respected hit with sales and marketing professionals achieving Amazon bestseller status. He released a new book in May of 2020 to help media professionals during the pandemic, Recession Lessons: Selling Through Adversity, which is also available on Amazon.
He is a member of the National Speakers Association and has earned the Certified Speaking Professional (CSP) designation. Whether it is at NAB, SMTE conferences, a State Broadcasters Association event, or in front of a group of local advertisers, Tom delivers thought-provoking content wrapped in an entertaining, high-energy persona.
Tom and Darlene, his wife of more than 30 years, reside in Sarasota, FL and enjoy the Suncoast lifestyle.