Tag: The Future of TV Measurement: Capturing Total Audience in a Fragmented Landscape-

Mike Weinisch

Kalahari Resorts & Conventions
Round Rock, TX

Mike Weinisch has been with Nielsen for more than 17 years and is currently the Vice President of Local Audience Insights, supporting Local Television clients. 

He started his career in 2007 with Petry Media as Research Analyst, working closely with local television stations across the US.  He moved on to Nielsen in 2008 and has worked across multiple departments including Sports, Account Management, Sales, Research, and Data Science.  

Mike is based in North Caldwell, New Jersey with his wife Rebecca and their two young daughters, Molly and Shea. 

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Robbie Lopez

Kalahari Resorts & Conventions
Round Rock, TX

Robbie Lopez is a Senior Vice President, Sales Director at Nielsen, a global leader in audience measurement, data, and analytics that shapes the future of media.

With over 25 years of experience in the media industry, Robbie leads a team that collaborates with television stations, station groups, and Multichannel Video Programming Distributors to address their local media research needs. 

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