Kalahari Resorts & Conventions
Round Rock, TX

Carlos Tovías Durán, MBA, is Regional Program Director at Salem Media Group and a Spanish-language radio consultant with more than 30 years of experience in the U.S. Hispanic media landscape. He currently oversees programming for multiple markets, including the flagship station 93.1 El Rey (KRYP-FM) in Portland, Oregon, where he has led audience growth and format innovation.

Carlos is widely regarded for his strategic approach to content development, audience engagement, and brand positioning across Regional Mexican, Tejano, Spanish AC, and bilingual formats. In 2022, he was honored with the Medalla de Cortez for Program Director of the Year, a national recognition of excellence in Spanish-language broadcasting.

He remains committed to advancing culturally relevant programming and developing the next generation of Latino radio professionals.

Kalahari Resorts & Conventions
Round Rock, TX

JD “Jimmy” Gonzalez, EMBA, is a veteran radio executive with over four decades of experience shaping Hispanic formats across the U.S.

He has served as Senior Vice President of Programming for Univision Radio, Senior Vice President of Spanish Programming for CBS Radio, and currently holds the role of Senior Vice President of Spanish Programming for Audacy, overseeing Spanish-language content nationwide.

JD has programmed iconic stations across Texas including KZFM (Z95), K99, KBFM (B104), KXTN, 98.5 The Beat, KLOL Mega 101, and KMVK La Grande 107.5.

In 2016, he launched Fierro HD on the HD Radio band in Houston and Dallas — now one of Audacy’s most streamed Spanish formats — and returned to the airwaves co-hosting mornings with Jonny Ramirez.

In 2024, JD received the Medalla de Cortez Award for Marketer of the Year, honoring his impact and innovation in Hispanic media.