Tag: KFDX-TV Wichita Falls (Nexstar)

Britt Milstead

2024 Jason Hightower Award for Broadcast Excellence

(Published August 2024)

TAB proudly presents the Jason Hightower Award to recognize individuals with at least two years’ experience in the broadcast industry who have demonstrated a proficiency for enterprise and innovation in servicing their stations’ audience, advertisers, and communities.

Britt Milstead

The awards are named in honor of TAB 2009 Chairman Jason Hightower, owner/operator of KMOO Mineola, who passed away in March 2009 after battling brain cancer. He was 37.

“When I read the description of the Jason Hightower award, it screams Britt Milstead,” said KFDX-TV General Manager Wayne Reed.

Britt Milstead started at KFDX-TV on April 10,1995 as an Account Executive.

“He was fresh out of college and green as a gourd. He dug in, worked hard, asked a LOT of questions, created and nurtured relationships, and became very successful,” Reed said.

In 2003, he was promoted to LSM where he began to see the bigger picture.

His managers and staff realized one of Britt’s greatest strengths is his creativity.

Britt loves to brainstorm with AEs and clients and produce creative concepts.

He also has a great eye for video, lighting, transitions, and graphics, in order to get the most out of a :15 or :30 second spot for a client.

In 2013, the station promoted him to Director of Sales leading a sales team of 10 AEs, four sales managers and a digital media manager.

“Britt is always willing to roll up his sleeves and get his hands dirty. He does an excellent job of keeping morale at a high level, and we all know that is very hard to do in this industry,” Reed said.

He has served on several non-profit boards and currently serves on the Ranch Days Committee for the Hands to Hands Community Fund Board and the Priddy Foundation Board.

He has helped grow many businesses and organizations, both non-profit and for-profit.

Britt regularly speaks to Marketing, Mass Communication and Journalism classes to promote the “Boots on the Ground” opportunities at a local Television station.

“Britt is truly my ‘Right Hand Man.’ I could not operate at a high level without him. He is passionate and dedicated to our work, our mission and our industry,” Reed said.

Return to Previous Winners

Continue reading

All content Copyright © 2024 Texas Association of Broadcasters