Kalahari Resorts & Conventions
Round Rock, TX

Derron Steenbergen is the President and Founder of the Swagger Institute. 

The Swagger Institute specializes in customer service training, sales and leadership training, motivational speaking and business and nonprofit consulting. 

He is a founder and partner of the Ten Minute Trainer Network, one of the nation’s leading online training platforms. 

Derron also spent over 30 years as the Chief Revenue Officer of Commonwealth Broadcasting Corporation. Steenbergen has decades of broadcast sales experience, beginning as a local direct rep and advancing through the ranks of sales management.

His years training sales people led to the formation of Swagger. 

Recently, Steenbergen saw a need to incorporate and adapt his sales expertise into winning strategies for the nonprofit arena, and formed Golden Rule Fundraising, the nonprofit division of Swagger Institute.

Steenbergen enjoys teaching simple steps that can help businesses and employees make more magic in their careers. 

His high energy, audience involved seminars are making huge impacts with people across the country, both in person and virtually. 

Steenbergen has recently been called “the most relatable sales guy in the country,” and “the modern day Zig Ziglar.”

He is also the past chair of the Kentucky Broadcasters Association where he served several years on the KBA board. 

He is active with many civic organizations throughout South Central Kentucky.   Derron also volunteers his time as a certified high school golf coach, serving as an assistant under the head coach, his oldest daughter Logan. 

Steenbergen is a graduate of Western Kentucky University, married to Krista Steenbergen and has three daughters, Logan, Lyn Dawsyn and Landry. 

When he is not working, Derron enjoys relaxing with a good cigar.

Oh, and he’s a certified American Bald Eagle Watcher!