Tag: Auto Dealer Roundtable: Strategies and Outlook for the Year Ahead

Bob Mackay

TAB2023

August 2-3

JW Marriott

Downtown Austin

Bob Mackay is the Senior Vice President and Market Manager overseeing Audacy’s Austin Media Cluster.  

With 20+ years in media sales management, Mackay has led a successful career of hitting revenue goals and outperforming the market for a variety of Media Companies including Audacy, CBS Radio, Urban One, Cox Communications, iHeart and Emmis.

Mackay’s business philosophy can be defined as living by the motto, “we are better when we work together”.  The goal is creating a working environment that is fun and fair with firm accountability resulting in inspired self motivated employees exceeding their potential. 

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Della Bryant

TAB2023

August 2-3

JW Marriott

Downtown Austin

Della Bryant has been with Malone Media Group for the past 10 years. She currently holds the position of Vice President – Integrated Marketing.  She leads her team to negotiate and develop media strategy that is the most efficient and effective for their clients.

Della is communication and process driven in all aspects of her work.  Her 35+ years in marketing include media sales and management, automotive new car manager and owning of her own agency.  

Della has worked on successful marketing campaigns that have brought clients as much as 50% increase in media delivery. She’s been recognized within Malone Media Group by being given the “Grinder of the Year” award in 2017.

In her spare time, Della enjoys spending time with her family and embracing her new “tiny living” experiment.

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Julie Chisum

TAB2023

August 2-3

JW Marriott

Downtown Austin

Julie Chisum is the Chief Marketing Officer for IDEA Auto Group based in Austin, Texas. She manages all things marketing for Toyota of Cedar Park, currently ranked 3rd in new vehicle volume in the nation, and City Limits Subaru, set to open in the fall of 2023. She leads a team of four and is responsible for an annual budget of over $3 million.

Julie earned her bachelor’s degree in human development from Texas Tech University and spent her early professional years as an elementary classroom teacher. In 2000, Julie decided to try something new and embarked on an automotive career, first serving as a sales advisor for a large Toyota dealership in Denver. She quickly realized that the internet and car sales were going to be a game-changing combination and began learning as much as possible. Julie has held the positions of Sales Manager, Internet and BDC Director, Digital Marketing Director, and was a Toyota trainer for many years.

Julie has a passion for research, understanding what customers want, implementing the latest technology, and coaching the next generation of automotive marketing leaders. It has been a dream come true to establish marketing plans for two brand new dealerships and she is looking forwarding to helping IDEA Auto Group grow even more.

Julie is married with two adorable dogs, loves living in Georgetown, Texas, and cooks for her friends and family every chance she gets.

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