Kalahari Resorts & Conventions
Round Rock, TX
RJ Ochoa is the Manager and Editor-in-Chief of SB Nation’s Dallas Cowboys website.
He has covered the team for a decade through a variety of outlets including online print, radio, podcasting and in emerging ways across new media.
He lives in south Texas with his wife, son and two dogs.
Kalahari Resorts & Conventions
Round Rock, TX
Starting in 1988 at a tiny hometown station in rural Mississippi, Jim quickly became the guy who could do it all—on-air shifts, music logs, wacky remotes, you name it. That “Swiss-Army-knife” mindset followed him through stints at iHeartMedia, CBS Radio, Cumulus Broadcasting, a handful of independents, and even a memorable stretch hosting a daily morning show from an aircraft carrier during his Navy service.
Fast-forward to today: Jim is the founder and chief strategist of Skyrocket Radio, where he turns old-school broadcasters into digital heavyweights. He partners with station owners, managers, and content creators to craft hosted websites and mobile apps that keep listeners glued and advertisers grinning.
He also hosts the “Better Radio Websites” podcast—because sharing the playbook is more fun than keeping secrets. Each episode dishes out no-fluff best practices that help stations capture more clicks, build loyal audiences, and convert that traffic into serious revenue.
Jim’s north star is simple: make sure every station has the tools to thrive online. When he’s not geeking out over the latest AI content wizardry, you’ll find him digging into radio history or curating the perfect playlist.
Kalahari Resorts & Conventions
Round Rock, TX
Terrance Burzynski is a seasoned media executive and marketing strategist with a strong track record in growth acceleration and brand development.
As Vice President of Media Partnerships at Elevate Marketing Research, he leverages local consumer research to drive impactful multi-platform marketing campaigns that enhance brand performance and advertiser retention.
Known for his analytical mindset and creative problem-solving, Terrance specializes in translating complex market data into actionable strategies that boost return on ad spend and deepen customer loyalty.
His leadership style blends data fluency with a collaborative approach, making him a trusted partner in navigating today’s dynamic media landscape. Terrance has consistently delivered results by aligning brand objectives with data-driven marketing solutions.
His commitment to excellence and continuous learning positions him as a forward-thinking leader in the industry.
Kalahari Resorts & Conventions
Round Rock, TX
Robert Wendt is a nationally recognized consumer and market intelligence leader with over 20 years of experience helping businesses, media companies, and advertisers transform research into actionable strategies for growth.
Serving as Sr. Director of Research Strategy and Insights at SmithGeiger Group and Head of Research for Elevate, Robert has led more than 250 impactful research studies, including the landmark Texas Association of Broadcasters media landscape study.
His expertise spans consumer behavior, media trends, and advertising effectiveness across diverse industries such as healthcare, finance, legal services, tourism, and retail.
Known for translating complex data into clear, practical insights, Robert empowers businesses to make smarter, audience-focused decisions.
Kalahari Resorts & Conventions
Round Rock, TX
Kirk Anders Harnack, CBNE, CBRE, brings over 40 years of hands-on experience in broadcast engineering and education to his role as Senior Solutions Consultant at Telos Alliance. He has been instrumental in advancing the use of Audio over IP, VoIP for broadcast, audio processing, and virtualized technologies, helping broadcasters implement cutting-edge solutions in real-world environments.
In addition to his work at Telos Alliance, Kirk remains actively engaged in broadcast operations as Partner and Vice President of Engineering for Oxford Media Group, South Seas Broadcasting, Delta Radio, Akamai Broadcasting, and Kaua‘i Broadcast Partners.
Kirk’s broad technical background is complemented by his credentials as a Broadcast TV Meteorologist, fixed-wing private pilot, FAA Part 107 SUAS (drone) pilot, and licensed General Class Amateur Radio operator (KD5FYD). He also serves as Program Chair of SBE Chapter 103 in Nashville.
Kirk is the founder and host of the long-running weekly video netcast, “This Week in Radio Tech” (TWiRT). Now in its 16th year, TWiRT features in-depth discussions with experts and innovators in radio engineering and broadcast technology.
Kalahari Resorts & Conventions
Round Rock, TX
BIO COMING SOON
Kalahari Resorts & Conventions
Round Rock, TX
Patrick Norris is EVP and our Automotive Expert at JDA.media.
Having previously been on “the other side of the table” as an auto group managing partner, Pat experienced the power of the JDA.media philosophy of concentration and marketing focus firsthand. As a client of JDA.media, he grew his business by over 25% and reaped millions more in annual revenue.
Nowadays, he uses his hands-on experience with JDA strategies to help local businesses substantially grow their sales. Pat says it best: “I believed so much in the JDA.media marketing philosophy and saw the success it brought my businesses, that I joined the company.”
As the Managing Partner of the Norris Auto Group, Pat ran a collection of five retail, multi-brand automobile dealerships and a pair of motorsports stores. His 16-year success can be directly attributed to his ability to develop advertising strategies that cut through the “noise” and achieve results.
After his career in the retail automobile business, Pat joined the Market Access Group, a private equity firm, as the VP of Marketing and Sales. He worked alongside entrepreneurial business owners developing marketing plans, and installing successful sales practices for auto dealers, retailers, and a variety of small businesses.
Pat understands the hard decisions a business owner makes in advertising spending and the need to see quantifiable results on investments.
Pat is an alumnus of Michigan State University where he earned a degree in marketing and business development. He is also a graduate of the General Motors School of Retail Management. Pat is the proud recipient of the 2004 Time Magazine Quality Dealer Award as well as numerous other civic recognitions for his community involvement and business leadership.
He lives in Sarasota and enjoys fishing, golf, motorcycle touring, skiing, boating, and spending quality time with his two daughters (one is a Doctor of Veterinary Medicine and the other is an MBA who works as a licensed dietician and nutritionist).
Kalahari Resorts & Conventions
Round Rock, TX
Tracy Johnson is the President/CEO of Tracy Johnson Media Group.
He began his career in Central Nebraska at age 14. Over the years, he has been a Music Director, Program Director, Consultant, Operations Manager, Market Manager, and Director of Audience Engagement. Johnson has won numerous awards, including Radio Ink’s Best Programmer In America.
His book “Morning Radio” is described as “The Bible of Personality Radio.” Johnson says, “My gift is the ability to identify talent and inspire great performances by helping stations connect with their target audience in a personal, relatable way.”
Kalahari Resorts & Conventions
Round Rock, TX
Dale Hansen is an award-winning sportscaster, acclaimed journalist, and one of the most compelling voices in American broadcasting.
Best known for his 38-year career with Dallas’ WFAA-TV, Dale anchored weeknight sports and hosted the top-rated Dale Hansen’s Sports Special, reaching more than 300,000 viewers per night.
Hansen began his broadcasting career in Iowa, working in radio as a disc jockey and news director before transitioning to television.
He rose to national prominence in 1986 when he and producer John Sparks broke the SMU football scandal, which led to the NCAA’s infamous “death penalty” against the school. For his reporting, he received a Peabody Award, a duPont-Columbia Award, and wide industry recognition.
A U.S. Navy veteran who served during the Vietnam War, Dale is not only a respected journalist but also a passionate advocate for social justice. His viral on-air commentaries—on racism, domestic violence, and LGBTQ+ inclusion in sports—have garnered millions of views and sparked national conversations.
Dale’s signature blend of honesty, humor, and humanity has made him a sought-after speaker, capable of captivating audiences with stories from the locker room to the newsroom—while challenging them to think critically about leadership, ethics, and courage.
In addition to his broadcasting career, Dale has championed education through his long-running “Scholar-Athlete of the Week” segment and his foundation’s scholarship initiatives.
His honors include multiple “Sportscaster of the Year” awards and the Radio Television Digital News Association’s Lifetime Achievement Award.
Today, Dale Hansen continues to inspire audiences across the country with his bold storytelling, sharp wit, and unwavering commitment to truth.
Kalahari Resorts & Conventions
Round Rock, TX
Juan Galdamez is a passionate advocate for the future of radio, leveraging 14 years of experience in technology adoption and advancing radio’s presence in vehicles. He has a strong background spanning digital radio, broadcast, automotive, connected platforms, and computer vision technologies.
Throughout his tenure at Xperi, Juan has championed the use of technology to enhance the listener experience. His work has been instrumental in helping stations globally improve their in-vehicle, mobile, connected device, and metadata delivery, ensuring a competitive listening experience in challenging ecosystems.
Juan’s dedication to radio began with roles at WXTU-FM, and continued at WIHT-FM, WMZQ-FM, and WASH-FM in Washington, DC
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