Jim Colley
2024 Associate of the Year
(Published August 2024)
TAB truly values the participation of all the Associate Members whose products and services help Texas Radio and Television stations with all their day-to-day operations.
From contract engineers to tower and transmitter manufacturers, to software and equipment resellers – Associate Members make the Texas broadcast industry thrive.
Jim Colley, Regional Sales Mgr./Southeastern USA, has been with RCS for more than 30 years. In all that time, Jim has almost NEVER missed a TAB Convention & Trade Show.
“Jim is one of the most beloved vendors in Texas Radio! His expertise and passion have helped scores of clients streamline their operations and enhance their programming while benefiting the bottom line,” said TAB President Oscar Rodriguez.
At the age of 14, Jim began his broadcast career at WTBF Troy, Ala.
After high school and an active-duty tour with the Air Force, he made noted stops at Radio stations in North Carolina and Alabama – always focusing on programming and on-air duties.
Eventually, Jim decided to go the sales/management route.
Colonial Broadcasting hired him as the GSM for a new country station – WLWI-FM in Montgomery, Ala – and then he was promoted to Senior Sales VP/GM of the company’s second station.
He took WOWW-107 FM from a start-up to the #1 ratings position in less than a year.
During his tenure, the station received Billboard Magazine’s Station of the Year, as well as awards for Personalities and Program Director of the Year.
Jim took his programming and sales background to help the design team at Datacount for development of the DARTS Traffic Software – and he and his wife Lora marketed the product for several years.
When he joined RCS in 1993, he also became active in TAB.
RCS is the World’s Largest Broadcast Software Company with products in thousands of Radio and TV stations, music channels, cable companies, ad agencies, satellite networks and streaming stations worldwide.
The company invented music scheduling on computers, opening its doors in 1979 with the very first version of the legendary Selector.
In the last decade, RCS has reinvented the way broadcasters approach their craft with the introduction of new and updated software services.
A hallmark of RCS from the beginning was the strategy to base product improvements on feedback from its loyal customers and experienced power users.
“Jim’s love for Radio and profound respect for our industry’s mission has set a standard for all industry vendors to emulate and TAB is honored to recognize his dedication and decades of leadership,” Rodriguez said.
