Broadcast Transformation in Texas: It’s All About Local

Wed., August 7  •  3:30-4:30 PM
Location: TBD
Jerry Gumbert & Earle Jones, AR&D

Categories: Radio/TV Managers, Sales

AR&D senior executives will present NEW research data about local broadcast consumers (a follow-up from last year’s study).

In addition, they will provide the latest thinking and strategy on how to build a value proposition for today’s viewers and listeners as broadcaster’s continue to transform into the digital era.