Kalahari Resorts & Conventions
Round Rock, TX

Earle Jones

Audience Research & Development

Earle Jones. President, Research Strategies and Analytics, Audience Research & Development (AR&D).

Earle Jones directs the development of strategic research initiatives and oversees research innovation and brand development as President of Research Strategies and Analytics. For more than 30 years, Earle has studied and listened to consumers. He has extensive experience in designing research surveys to pinpoint consumers’ core behavioral and emotional drivers.  

The depth of this brand research goes way beyond traditional product features and identifies touch points that drive behavior, build brand loyalty, and increase market share and revenue across all media platforms.

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