Kalahari Resorts & Conventions
Round Rock, TX
Wed., August 7 • 3:30-4:30 PM
Location: Nexstar Room
Speaker(s): Jerry Gumbert & Earle Jones, AR&D
Categories: Radio/TV Managers & Sales
AR&D senior executives will present NEW research data about local broadcast consumers (a follow-up from last year’s study).
In addition, they will provide the latest thinking and strategy on how to build a value proposition for today’s viewers and listeners as broadcasters continue to transform into the digital era.
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