Tracy Gilliam is a founding executive at Futuri and a media-tech leader focused on using artificial intelligence to solve critical challenges in broadcasting and public safety.

With a background in journalism and more than 16 years at the forefront of media technology innovation, Tracy has helped shape how news and emergency information are delivered in a rapidly evolving landscape.

She began her career as a broadcast journalist at KMOX in St. Louis and went on to hold senior leadership roles at Clear Channel and CBS Radio, overseeing major markets and driving revenue growth.

In 2010, she founded TopLine Matters, a research and sales intelligence platform for broadcasters, which was acquired by Futuri in 2015 and continues to scale as one of the company’s leading AI-powered tools.

Today, she serves on Futuri’s executive leadership team, leading strategic initiatives that bridge AI, content intelligence, and real-time communication.

Tracy was also instrumental in the development of BEACON—Futuri’s AI-powered emergency alerting platform designed to help broadcasters and public safety officials deliver timely, accurate information during crises.

Her work on BEACON reflects a deep commitment to harnessing technology for life-saving impact, empowering media organizations to better serve their communities when it matters most.