Tom Ray is JDA.media Executive Vice President.

Tom brings more than 40 years of local advertising experience to the table. A diverse background in both traditional and digital platforms gives Tom a unique perspective on driving results for local advertisers.

For more than 20 years, Tom has traveled the country 25-plus weeks a year, helping advertisers discover what works (and what does not) in local advertising.  From finding your “one thing” to discovering your “point of entry”, Tom’s proven method is a results driven approach to local advertising. 

As Tom states proudly, “I don’t win Addy’s, I only focus on results.”

His popular book, Branding is OUT, Results are IN! Lessons for the LOCAL Advertiser is a well-respected hit with marketing professionals achieving Amazon bestseller status.  He released his second book in May of 2020 to help advertising professionals during the pandemic, Recession Lessons: Selling Through Adversity, which is also available on Amazon.

Tom is a member of the National Speakers Association and has earned the Certified Speaking Professional (CSP) designation. Whether it is at NAB, SMTE conferences, at State Broadcasters Association event, or in front of a group of local advertisers, Tom delivers thought-provoking content wrapped in an entertaining, high-energy persona.

Tom and Darlene, his wife of more than 30 years, reside in Sarasota, FL and enjoythe Suncoast lifestyle.