Winning Local Revenue in a Digital-First World: What Works Now (and What to Stop Doing)

Wed., August 5  •  3:30-4:30 PM
Location: TBD
Gordon Borrell

Categories: Radio/Television Managers & Sales

Content Focus:

• Where broadcast wins: trust, local authority, and owned-and-operated advantages
• Product mix and margin realities in a competitive reseller marketplace
• Simplifying the sales message for today’s overwhelmed advertiser
• Practical framework for addressing attribution objections (e.g., “I just need clicks or calls”)
• Industry growth trends and emerging revenue opportunities
• Texas market benchmarks to provide state-specific context

This session is designed to align the full audience, build seller confidence, and provide a clear and practical framework for revenue growth.