Winning Local Revenue in a Digital-First World: What Works Now (and What to Stop Doing)

Wed., August 5 • 2-3 PM
Location: Gray Media Ballroom
Speaker(s): Gordon Borrell

Categories: Radio/TV Managers & Sales

If you think available ad dollars are shrinking in your market, you need to hear what Gordon Borrell has to say.  “Broadcast-available” revenue is not only growing, it’s also Texas-sized — twice as large as most broadcasters realize. 

Brace yourself for our keynoter’s fast-paced, fact-filled, and intriguing presentation style. Gordon will discuss the subtle underlying trend that’s reshaping the advertising base in every Texas market and show how it has rendered longstanding prospecting methods obsolete — and how some media companies are capturing those available dollars in a big way.   

Be prepared to take a lot of notes.