The Future of TV Measurement: Capturing Total Audience in a Fragmented Landscape

Wed., August 6 • 1-1:45 PM
Location: TBD
Speaker(s): Robbie Lopez, Nielsen; Mike Weinisch, Nielsen

Categories: TV Managers

Please join Nielsen Local TV as they explore the rapidly evolving television ecosystem and its impact on audience measurement.

This session will delve into innovative approaches for measuring total audience across traditional and digital platforms, with a focus on:

• Understanding the changing TV landscape and viewer behaviors
• Approaches for reporting local TV’s total audience, including linear and streaming viewership
• Case studies showcasing successful implementation of cross-platform measurement solutions

Attendees will gain valuable insights into the latest technologies and methodologies for capturing a holistic view of today’s television audience, enabling more accurate reporting and informed decision-making in the rapidly evolving media landscape.