Kalahari Resorts & Conventions
Round Rock, TX

Product Mix, Margin & Competing with 1,000 Agencies

Thurs., August 6  •  10-11:30 AM
Location: TBD
Gordon Borrell

Categories: Radio/Television Sales

Content Focus:

  • Evaluating product mix and profitability considerations
  • Navigating third-party reselling versus owned-and-operated solutions
  • Differentiation strategies in crowded digital marketplaces
  • Protecting margin while delivering advertiser value
  • Facilitated small-group discussion and application exercises
  • Texas market benchmarks for revenue and category alignment
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