Kalahari Resorts & Conventions
Round Rock, TX

Product Mix, Margin & Competing with 1,000 Agencies

Thurs., August 6 • 10-11:30 AM
Location: Gray Media Ballroom
Speaker(s): Gordon Borrell

Categories: Radio/Television Sales

There’s a lot to unpack in this 90-minute session. 

Led by Gordon Borrell, this interactive session covers which product mix(es) are working best for advertisers, the profitability of digital vs. broadcast advertising, and whether selling digital services has put broadcasters on a collision course with agencies. 

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