Nielsen Audio PPM and Diary Methodology Updates

Wed., August 6 • 1-1:45 PM
Location: TBD
Speaker(s): Tyler Plahanski, Nielsen

Categories: Radio Managers

Nielsen Audio has been diligently working to enhance audio measurement techniques in both PPM (Portable People Meter) and Diary markets.

Tyler Plahanski, Vice President of Nielsen Audio, will deliver a comprehensive presentation on two key topics:

• An in-depth analysis of the PPM 3 Minute Qualifier, explaining its significance and impact on audio measurement.
• An update on Nielsen’s mSurvey technology for diary markets, highlighting recent developments and improvements.

This presentation will provide valuable insights into Nielsen’s ongoing efforts to improve the accuracy and reliability of audio audience measurement across different methodologies.