Thurs., August 7 • 10-11 AM
Location: TBD
Speaker(s): Pat Norris, JDA Media
Categories: Radio/TV Sales
Join former auto dealer and industry insider Patrick Norris for a powerful session designed specifically for media sellers looking to unlock more revenue from automotive accounts.
With decades of experience on the showroom floor and in dealership management, Patrick offers a behind-the-scenes look at how dealerships operate, where their marketing dollars go, and what they really need from media partners.
You’ll gain a candid understanding of dealership priorities, pain points, and the seasonal cycles that influence ad spending.
Learn how to speak the dealership’s language, position your solutions to align with their sales goals, and uncover hidden opportunities that typical media pitches miss.
Whether you’re new to automotive or a seasoned seller, this session will give you the confidence and tools to become a trusted marketing partner, not just another vendor.
