How Local Cross-Platform Insights are Fueling Growth for Local Texas TV & OTT Platforms

August 3, 2022 – 2:00 PM to 3:00 PM
Location: 4th Fl., Nexstar Rm.
Paul LeFort, The Nielsen Company

Categories: Television, Managers, Sales

Live Sports & Local News continue to drive Reach for Local Broadcast but these audiences are changing like never before.

Cord-Stacking, Virtual MVPDs, Streamers, and resilient Over-the-Air audiences are driving the growth in total video consumption in markets across the Lone Star State.

Join Nielsen for the latest Cross-Platform insights to maximize your Impressions-Based-Selling strategies and growth potential of an expanded buying demo of Adults 25-64