Kalahari Resorts & Conventions
Round Rock, TX

Confidence and Credibility: The New Sales Conversation

Wed., August 5  •  5-6:30 PM
Location: TBD
Gordon Borrell

Categories: Radio/Television Sales

Content Focus:

  • Positioning broadcast and digital as a unified growth system
  • Script refinement and objection handling exercises
  • Consultative language for engaging overwhelmed advertisers
  • Strengthening seller confidence through practical phrasing and positioning
  • Facilitated small-group exercises (groups of approximately 8–10 participants)
  • Texas market examples and benchmarks where applicable
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