Kalahari Resorts & Conventions
Round Rock, TX

Confidence and Credibility: The New Sales Conversation

Wed., August 5 • 5-6:30 PM
Location: Gray Media Ballroom
Speaker(s): Gordon Borrell

Categories: Radio/Television Sales

If you heard Gordon Borrell’s keynote, here’s your chance to interact with him and learn what advertisers need to hear from broadcast reps before they agree to open their wallets.

This workshop-style session covers sales scripts that resonate with today’s advertisers, how to engage in consultative language to calm overwhelmed advertisers, whether AI is really advising them to avoid broadcast advertising, and more.

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