Improving Radio’s Perception Problem in an AI/Digital On-Demand World

Thurs., August 6 • 10-11 AM
Location: Texas Broadcast Museum Room
Speakers: Phil Becker, The Messaging Studio

Categories: Radio Managers & Programmers

Radio spends a lot of time talking about ratings, revenue, resources, and disruption.

Those challenges are real, but they are symptoms of a larger issue: how the business is perceived.

Phil Becker examines radio’s perception problem in 2026, both inside the industry and from the outside looking in.

He explores how broadcasters talk about their own business, how advertisers and audiences view the medium, and how AI is reshaping the conversation.

This is not a doom-and-gloom session. It is a practical look at how radio can reclaim its story, rebuild confidence, and create new momentum.

Because ratings and revenue matter. But perception drives both.