Patrick Norris is EVP and our Automotive Expert at JDA.media.

Having previously been on “the other side of the table” as an auto group managing partner, Pat experienced the power of the JDA.media philosophy of concentration and marketing focus firsthand.  As a client of JDA.media, he grew his business by over 25% and reaped millions more in annual revenue.

Nowadays, he uses his hands-on experience with JDA strategies to help local businesses substantially grow their sales. Pat says it best: “I believed so much in the JDA.media marketing philosophy and saw the success it brought my businesses, that I joined the company.”

As the Managing Partner of the Norris Auto Group, Pat ran a collection of five retail, multi-brand automobile dealerships and a pair of motorsports stores. His 16-year success can be directly attributed to his ability to develop advertising strategies that cut through the “noise” and achieve results.

After his career in the retail automobile business, Pat joined the Market Access Group, a private equity firm, as the VP of Marketing and Sales. He worked alongside entrepreneurial business owners developing marketing plans, and installing successful sales practices for auto dealers, retailers, and a variety of small businesses.

Pat understands the hard decisions a business owner makes in advertising spending and the need to see quantifiable results on investments.

Pat is an alumnus of Michigan State University where he earned a degree in marketing and business development. He is also a graduate of the General Motors School of Retail Management. Pat is the proud recipient of the 2004 Time Magazine Quality Dealer Award as well as numerous other civic recognitions for his community involvement and business leadership.

He lives in Sarasota and enjoys fishing, golf, motorcycle touring, skiing, boating, and spending quality time with his two daughters (one is a Doctor of Veterinary Medicine and the other is an MBA who works as a licensed dietician and nutritionist).