Starting in 1988 at a tiny hometown station in rural Mississippi, Jim quickly became the guy who could do it all—on-air shifts, music logs, wacky remotes, you name it. That “Swiss-Army-knife” mindset followed him through stints at iHeartMedia, CBS Radio, Cumulus Broadcasting, a handful of independents, and even a memorable stretch hosting a daily morning show from an aircraft carrier during his Navy service.

Fast-forward to today: Jim is the founder and chief strategist of Skyrocket Radio, where he turns old-school broadcasters into digital heavyweights. He partners with station owners, managers, and content creators to craft hosted websites and mobile apps that keep listeners glued and advertisers grinning.

He also hosts the “Better Radio Websites” podcast—because sharing the playbook is more fun than keeping secrets. Each episode dishes out no-fluff best practices that help stations capture more clicks, build loyal audiences, and convert that traffic into serious revenue.

Jim’s north star is simple: make sure every station has the tools to thrive online. When he’s not geeking out over the latest AI content wizardry, you’ll find him digging into radio history or curating the perfect playlist.