Carlos Tovías Durán, MBA, is Regional Program Director at Salem Media Group and a Spanish-language radio consultant with more than 30 years of experience in the U.S. Hispanic media landscape. He currently oversees programming for multiple markets, including the flagship station 93.1 El Rey (KRYP-FM) in Portland, Oregon, where he has led audience growth and format innovation.

Carlos is widely regarded for his strategic approach to content development, audience engagement, and brand positioning across Regional Mexican, Tejano, Spanish AC, and bilingual formats. In 2022, he was honored with the Medalla de Cortez for Program Director of the Year, a national recognition of excellence in Spanish-language broadcasting.

He remains committed to advancing culturally relevant programming and developing the next generation of Latino radio professionals.