IT IS ENTIRELY FITTING and proper that a verbal memoriam to Bonner McLane be couched in loving, whimsical terms, because Bonner was such a man. True, Bonner did almost single-handedly bring the Texas Association of Broadcasters to a position of pre-eminence among all other state groups, and yes, he did establish the first completely full service ad agency in Austin (and the biggest too) and correct he did educate (in the classroom and elsewhere) most of the prominent in People who are or claim to be prominent in the field today.