Kalahari Resorts & Conventions
Round Rock, TX
Lone Star Leader PEP Awards
The Lone Star Leader Awards recognize top contributors to TAB’s PEP program.
They honor several stations who pull out all the stops to air important messages that seek to keep Texans safe, healthy and secure.
The revenues sustain all TAB’s direct services which have consistently evolved since the program’s beginning 30 years ago.
In a wonderful alignment of purpose, the program itself complements local broadcasters’ commitment to advancing their communities by focusing on messages of statewide public importance.
PEP campaigns are strictly reserved for non-profit organizations or governmental entities that can’t afford a statewide ad buy.
And any potential campaign that’s been the subject of a commercial buy in the preceding year is disqualified.
The matters addressed by these campaigns have been wide-ranging and they reflect issues that are playing out all across Texas.
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