Anne Schelle is the Managing Director of Pearl TV, a media and technology alliance representing major broadcast television companies and reaching 92% of U.S. households through more than 800 local stations. Under Anne’s leadership, Pearl has driven the advancement of NEXTGEN TV (ATSC 3.0), spearheading initiatives that unite broadcasters, device manufacturers, and consumers on a next-generation broadcast platform. She has also overseen the successful launch of multiple ventures spun out from Pearl, shaping the future of broadcast innovation and digital convergence.

A seasoned executive at the intersection of wireless technology, media, and startup innovation, Anne has a track record of building and expanding ventures that bridge legacy business models with emerging technologies. She was a founding team member for several pioneering startups, including American Personal Communications (Sprint Spectrum)—the first commercial digital cellular network in the U.S.—as well as xDSL Networks, a competitive local exchange carrier. Anne has also served as CEO and venture partner at Acta Wireless, advising early-stage companies on growth and strategy.

Previously, Anne was the founding Executive Director of the Open Mobile Video Coalition, where she led the national introduction of Mobile TV services, and served as a senior advisor to the National Association of Broadcasters (NAB).

Anne currently sits on the boards of the Advanced Television Systems Committee (ATSC), the ATSC 3.0 Security Authority (A3SA), Run3TV (A3FA), and WYPR, Maryland’s public radio station.