Amy Villarreal has served as the VP/GM of KEYE-TV Austin – the CBS affiliate – since 2005.

In 2009, they launched a Telemundo affiliate. Sinclair Broadcast Group purchased the stations in 2012 and promoted Villarreal to Associate Group Manager in 2020. As of this year, she oversees stations in Amarillo, Beaumont, Corpus Christi and Abilene – in addition to the Austin stations.