Amy Villarreal

2023 Broadcaster of the Year

Sinclair Broadcast Group

(Published August 2023)

A spokesperson for women in broadcasting…

A proven performer…

A mentor and motivator…

A passionate leader brimming with enthusiasm and a sincerely caring heart

A true testament to the saying “hard work pays off.”

This is how friends and colleagues describe Amy Villarreal.

Amy Villarreal

After graduating from UT-Austin, Amy started her media career in Houston and then was hired for a sales position at KVEO-TV in the Rio Grande Valley.

There, she worked for former TAB Chair and Pioneer Broadcaster of the Year Patti C. Smith – who Amy still considers a good friend and mentor.

Amy has served as the Vice President and General Manager of KEYE-TV Austin – the CBS affiliate in her alma mater’s home town – since 2005, immersing herself in the city’s business, educational and charitable communities at every level.

In 2009, she launched the market’s first Telemundo affiliate, expanding the universe of Spanish-language news and entertainment programming for an increasingly diverse community.

She’s intent on providing unbiased local news and impactful community service to English and Spanish-language viewers in Central Texas.

Sinclair Broadcast Group purchased the stations in 2012 and Amy has continued to guide KEYE’s programming to focus on Austin’s dynamic growth and the stories of the diverse communities behind it.

In 2018, Amy won a Lone Star Emmy Award as executive producer of “Austin After Hours,” a long-form program telling the stories of Austin’s music, restaurant, and entertainment scene.

Sinclair promoted Amy to Associate Group Manager in 2020 and she now also oversees stations in the Amarillo, Beaumont, Corpus Christi, and Abilene markets– in addition to Sinclair stations in Oklahoma and Arkansas.

In addition to her work as a broadcaster, Amy also has a passion for volunteering and giving back to the industry and her local community – serving on Boards for UT’s Briscoe Center for American History, Rodeo Austin, the Headliners Foundation and many more.

She has twice termed out of service as a Director on the TAB Board and currently serves as an officer on the Executive Committee and will Chair the Board in the 2023-2024.

In the halls of the state Capitol and Congress alike, she is a powerful and effective advocate for the industry.

Whether it entails wrangling with the FCC over regulation, arguing to preserve AM Radio in cars, or drilling down into the competitive pressures on broadcast Television and the invaluable local journalism we provide.

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