Kalahari Resorts & Conventions
Round Rock, TX

What’s Next: Fastest-Growing Subcategories, Retention Levers & Surgical Prospecting

Thurs., August 6 • 1-2:30 PM
Location: Gray Media Ballroom
Speaker(s): Gordon Borrell

Categories: Radio/Television Sales

If you follow the Wayne Gretzky mantra of skating to where the puck will be, you’ll want to sit in on this workshop.

Discussion leader Gordon Borrell will come armed with insights from a recent analysis of how the composition of local businesses has changed substantially since the pandemic.

He’ll illustrate changes in Texas markets (get ready to call yours out!) and reveal some surprising findings of what’s changed, what’s growing, what’s shrinking, and where you should position yourself to meet that puck.

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