Sarah Frazier has always loved radio. She began in Kansas City as an Account Executive, was a GSM in Dallas, and is now SVP/Market Manager in Houston for Audacy, a role she has held for the past 13 years. In this position, she oversees four FM & two AM stations (95.7 The Spot, Mix 96.5, 100.3 The Bull, Mega 101, SportsRadio 610 and The Bet 650), and the play-by-play partnership with the Houston Texans in both English and Spanish. 

Frazier holds a B.S. in Journalism and a Masters in Digital Content Strategy from the University of Kansas.  She currently serves on the Boards of the Texas Bowl, the Texas Association of Broadcasters, Rebuilding Together Houston, Advisory Council for the Barbara Bush Literacy Foundation, and the Houston Chapter of the KU Alumni Association. 

She has been awarded Market Manager of the Year by the Media Alliance of Houston, and named one of the “100 Most Influential Women in Radio” by Radio Ink.  She won the Chairman and CEO Award from the Houston Hispanic Chamber of Commerce, the Large Market Country General Manager of the Year award from CRS/Country Aircheck, and Broadcaster of the Year by the Texas Association of Broadcasters.  

Her favorite role is of mom to Reagan, an Honors Pre-Law Student at the University of Kansas.