Listeners have come to expect a certain level of experience when they consume content, and metadata plays a big part in that for radio.
Whether they’re listening in the car, on their phone or online – metadata can add to the experience, support content that is being delivered and even generate new revenue streams for your station.
Tools are making the delivery of metadata to RDS, HD Radio, websites, mobile apps and other places much easier.
Join this discussion as we look at ways metadata is impacting radio today!
