Understanding Our Audience

Thurs., August 3  •  10-11:30 AM
Location: Nexstar Room
Jerry Gumbert, AR&D; Earle Jones, AR&D

Categories: Radio/Television Managers & Sales

This session focuses on the findings of a statewide research study of the media behaviors and attitudes of consumers throughout Texas conducted by AR&D in Summer 2023 expressly for TAB members.

The insights gleaned from this study will help local broadcasters better understand how to reach audiences who did not grow up in a world where broadcast programming was central to their entertainment and information consumption experience.