Kalahari Resorts & Conventions
Round Rock, TX
Wed., August 5 • 2-3 PM
Location: Gabriel Media Ballroom
Speaker(s): Michael Weinisch, Nielsen
Categories: Radio/TV Managers & Sales
The local Television landscape continues undergoing a massive transformation, moving far beyond traditional broadcast to become a data-driven, cross-platform engine for growth.
In this session, we will break down the strategic shift to the 1-minute qualifier, analyze the data behind local TV’s ranking in total minutes viewed, and show you how to unlock untapped incremental reach through cross-platform audiences.
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