NextGen TV Monetization

Wed., August 2  •  4:30-5:30 PM
Location: Sony Room
Brian Wexler, TVB; Robert Folliard, Pearl TV/Gray Television; Harvey Arnold, Sinclair Broadcast Group

Categories: TV Managers, Sales & Technical

NextGen TV will greatly enhance the viewing experience for consumers, but as consumer adoption ramps up how are stations poised to recoup their investments?

Learn about the immediate and near-term opportunities, as well as those emerging on the horizon.