August 2-3
JW Marriott
Downtown Austin

The Boomer Consumer: Because Results Matter

Thurs., August 3  •  11:30 AM-12:30 PM
Location: Sinclair Room
Tom Ray, EVP, JDA Media

Categories: Radio/Television Sales

Adults 25-54 is an outdated, yet default, advertising approach for too many.

This target doesn’t acknowledge THE most powerful consumer ever born, the Boomer Consumer!

Boomers have more disposable income than any other generation, controlling 70% of all disposable income.

Advertisers whose product is a “want,” not a “need,” should ONLY target the Boomers.

And sellers responsible for new direct business, where results are paramount, must include Boomers in the target.

Tom Ray

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