Lisa Gagnon is the former chief marketing officer for the Houston Livestock Show and Rodeo. In her nine years at the Rodeo, she led all marketing efforts, including brand, advertising, public relations, communications, and broadcast. Lisa’s expertise lies in brand management, market research and brand activation helped guide the Rodeo’s brand evolution.

Prior to her role at the Houston Livestock Show and Rodeo, Lisa was vice president of marketing at the Houston Super Bowl Host Committee, overseeing all brand and marketing activities for the Host Committee, including Super Bowl LIVE, the ten-day fan festival. 

Lisa also served as the director of brand for Waste Management. During her seven-year tenure with Waste Management, she managed the company’s corporate brand, advertising and sports sponsorship including the Waste Management Phoenix Open. Prior to WM, Lisa worked at Johnson & Johnson where she was on the Tylenol brand focused on new product development and sports sponsorships, most notably their NASCAR sponsorship.

Lisa received a bachelor’s degree in business administration from The University of Texas at Austin and a master’s degree in business administration from The University of North Carolina at Chapel Hill.