August 2-3

JW Marriott

Downtown Austin

Julie Chisum

IDEA Auto Group

Julie Chisum is the Chief Marketing Officer for IDEA Auto Group based in Austin, Texas. She manages all things marketing for Toyota of Cedar Park, currently ranked 3rd in new vehicle volume in the nation, and City Limits Subaru, set to open in the fall of 2023. She leads a team of four and is responsible for an annual budget of over $3 million.

Julie earned her bachelor’s degree in human development from Texas Tech University and spent her early professional years as an elementary classroom teacher. In 2000, Julie decided to try something new and embarked on an automotive career, first serving as a sales advisor for a large Toyota dealership in Denver. She quickly realized that the internet and car sales were going to be a game-changing combination and began learning as much as possible. Julie has held the positions of Sales Manager, Internet and BDC Director, Digital Marketing Director, and was a Toyota trainer for many years.

Julie has a passion for research, understanding what customers want, implementing the latest technology, and coaching the next generation of automotive marketing leaders. It has been a dream come true to establish marketing plans for two brand new dealerships and she is looking forwarding to helping IDEA Auto Group grow even more.

Julie is married with two adorable dogs, loves living in Georgetown, Texas, and cooks for her friends and family every chance she gets.

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