He began his research career at Arbitron in 2001 as a Senior Account Manager for the Mid-Atlantic region. In 2007, he was promoted to Regional Manager, Director of Sales, and then VP/Sales Director when Nielsen acquired Arbitron in 2013 and now in his current role as Senior Vice President/Sales Director in 2015.
Prior to media research, he spent 19 years in the local radio industry in Utah, beginning as an on-air personality. Following his introduction to radio, he advanced to marketing leadership for several years before discovering his true acumen in broadcast sales. After numerous years selling radio, he started advancing through radio sales leadership.